All the things Wired got hilariously wrong in its legendary 1997 story on how to 'save' Apple
Wired
Founder Steve Jobs had been kicked out years earlier (although he had just rejoined after Apple acquired his company NeXT), and Gil Amelio was at the helm. Microsoft was easily dominating the PC industry. The article was one of the best-read stories in tech at the time and came packaged in a cover that remains a classic.
Wired's editorial staff gave 101 suggestions on how to "save Apple." Most of the ideas were prescient - running a great image campaign, developing a better app ecosystem, giving Steve Jobs "as much authority as he wants in new product development," and simplifying its PC product line, for example.
But some their other suggestions were dead wrong.
- Indian markets conduct disaster recovery test amid improved sentiment and positive FIIs
- Spiti Valley guide 2024: Stunning locations & interesting things to do
- Zydus Q4 net profit surges 4-fold to ₹1,182 cr; revenue at ₹5,534 cr
- Sebi mulls facilitating MFs to invest in overseas funds with exposure to Indian securities
- India's forex reserves jump $2.56 bn to $644.15 bn