Amazon saw Black Friday sales grow 35% in the UK

Max Slater-Robins

Nov 30, 2015, 21:45 IST

David McNew/Getty Images

Amazon CEO Jeff Bezos.

Amazon UK saw Black Friday sales grow 35% to 7.4 million items, according to the company and research firm Baird.

ITV consumer editor Chris Choi, quoting an Amazon press release, tweeted that Amazon.co.uk, the UK arm of the company, had seen 7.4 million items ordered on Black Friday, which occurred on the 27th of November. This would make the day the busiest in Amazon UK's history, according to Choi.

Black Friday 2015 was https://t.co/mQOyTmsEgl's busiest day ever with more than 7.4 million items ordered
- Chris Choi (@Chrisitv) November 28, 2015

Complimentary Tech Event

Transform talent with learning that works

Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More

Amazon has extended Black Friday, adding on "Cyber Week" which sees discounts on technology and other items for a whole week.

The increase in volume is symbolic of a shift towards American culture in Europe where Black Friday (and then Cyber Monday) are traditionally not very big deals. Baird notes that the growth in 2015 is on the same level as 2014.

Amazon has been increasing its UK offerings, bringing same-day delivery and a grocery delivery service earlier this year.