Apple CEO Tim Cook: 'Why would you buy a PC anymore?'
Getty Images/Justin Sullivan
In an interview with The Telegraph, Cook said, "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" He continued, "Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."
The iPad Pro is Apple's latest attempt to reverse this trend. Like the Microsoft Surface, which Cook once derided for being like a combination refrigerator and toaster, the iPad Pro comes with an optional attachable keyboard. You can also buy a stylus for it, to sketch on the screen. It's also got a much larger screen than previous iPads, coming in at almost 13 inches diagonally.Cook also admitted that the larger iPhone screen introduced with the iPhone 6 in 2014 might have hurt iPad and iPad Mini sales, but he said that Apple doesn't mind as long as it's cannibalizing itself.
We'll be testing the iPad Pro out later this week, and seeing how it compares with Microsoft's Surface Pro 4.
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