BII REPORT: Inside The Explosion In Mobile Commerce



BI Intelligence


The explosive growth of mobile commerce has left many brands and retailers wondering how they can take advantage of this market.

As recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore.

That's approximately $18.6 billion in consumer spending - and that doesn't even include travel-related purchases, which comScore counts separately. Thanks in part to a new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15% of retail e-commerce by the end of this year.

In a new report from BI Intelligence, we examine the three main reasons why mobile commerce is exploding, dig deeper into the numbers underpinning the explosive growth, and analyze new mobile merchandising trends — merchandising being the art of selling people products they didn't know they wanted — like mobile catalogs and coupons.

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Here's a brief overview of the rise of the mobile shopper:

In full, BI Intelligence's report on Mobile Commerce:

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