CHART: A Lot Of People Who Buy On A Smartphone First Browse On A Tablet Or PC
Smartphones now account for a great share of mobile commerce purchases than tablets, according to data from Custora.
However, as we know, the path to purchase begins long before someone clicks "buy." And, as it turns out, 41% of e-commerce purchases made on a smartphone began with a shopping session that occurred on either a PC or tablet, according to a recent study from Barilliance, compiled in the chart below by BI Intelligence.
Here is how consumers use multiple devices to ultimately make a purchase:
- For purchases made on a smartphone, 59% originated on that device, 31% originated from browsing on a PC, and 10% from browsing on a tablet.
- For purchases that were completed on a tablet, 79% originated on that device, 16% from browsing on a PC, and 5% from browsing on a smartphone.
- For purchases made on a PC, nearly all - 95% - originated on that device, 3% from browsing on a tablet, and just 2% from browsing on a smartphone.
Barilliance collected the data by sending emails to consumers immediately after they abandoned their online shopping cart, so the data applies particularly to conversions driven by retargeted emails. Barilliance defines the conversion device as "the device on which the email was opened and resulted in a purchase," whereas the browsing origin is "the device on which the original session happened."
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status