INFOGRAPHIC: Why Facebook Faces An Existential Threat From Mobile-First Teens
Earlier this week, a blog post by a thirteen-year-old social media user set off a debate about
In her post, Karp mentioned the popularity of apps like Snapchat and Instagram among her friends, and the fact that Facebook seemed to be populated mainly by snooping adults and marketers.
The debate will not go away. The tech world is mystified and frightened by teens, even while desperately catering to them, knowing that
In a new report from BI Intelligence, we analyze how teens and their mobile-first habits threaten to upend the tech industry.
We specifically dig into how established Internet companies like Facebook are in fact threatened by teen audiences and their tendency to fragment across platforms. Broadly, we agree with Karp that more focused social services like Instagram and Snapchat are peeling off Facebook features and cannibalizing the social network's base.
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Take a look at this infographic:
Teenagers are flocking to
Right now, cross-posting softens some of the edges of competition. For example, your Tumblr and
As we argue in our report, we may be witnessing is the unraveling of a unitary, centralized social media landscape, dominated by Facebook, into a set of multipolar nodes. Facebook warded off the Instagram threat by buying the company, but it won't always be possible for the company to neutralize threats with acquisitions.
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