iPhone 5S up for grabs only for Rs 24,999! Why is Apple slashing prices of its Indian bestseller every month?
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Worried about the low sales of its iPhone 6s and 6sPlus, Apple has yet again slashed prices of iPhone 5s, which apparently accounts for nearly 50% of total iPhone sales in India.
The slash, a third time in three months, comes in the wake of low sales of its latest iPhones and Apple wants to double India sales in the crucial December quarter.
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Now, iPhone 5s price starts at Rs 24,999, down from Rs 44,500 in September.
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"Samsung's A and E series smartphones are operating in this price band, but the Korean company has not yet launched any newer models in these segments, hence Apple can significantly gain share this quarter," a senior executive with a leading cellphone chain told ET.
(Image: Reuters)
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