scorecard
  1. Home
  2. tech
  3. Is The Car The Next Frontier For The Mobile Revolution?

Is The Car The Next Frontier For The Mobile Revolution?

Josh Luger   

Is The Car The Next Frontier For The Mobile Revolution?

connected car 1

BI Intelligence

Now that the mobile floodgates are open, developers, manufacturers, and platform operators are trying to find devices that will channel the next wave of mobile usage and innovation.

One line of thinking looks to wearable tech, such as Internet-connected watches and eyewear, as the natural progression of mobile technology. But computing platforms — including mobile operating systems — are also becoming ubiquitous in consumer electronics and appliances.

Perhaps the greatest potential for mobile platforms and services is not in household appliances, but in cars.

To state the obvious: Cars are inherently mobile. Additionally, many of the activities people do in their cars — listen to music, look up directions — mesh nicely with popular activities on mobile. Americans spend an average of 1.2 hours a day traveling between locations and American commuters spend an average of 38 hours a year stuck in traffic. If mobile apps and Internet-based services can shoehorn their way into the in-car environment, that means a great opportunity to expand their ability to engage consumers, absorb their attention, and gather data.

In a new report from BI Intelligence, we examine the technical underpinnings and leading initiatives for bringing mobile into the car, analyze the three main ways to bring mobile products and services into cars, explore whether app usage in the car will be centered on the phone or in computing systems and connectivity embedded into the car, look at whether car companies will bring the war between Android and iOS into the car or if they will build their own Web-ready platforms, and detail what apps and services might stand to gain the most from in-car usage.

Access the Full Report By Signing Up For A Free Trial Today >>>

Here's a brief overview of the prospects for the mobile car:

In full, the special report:

READ MORE ARTICLES ON



Popular Right Now



Advertisement