Making Sense Of FBX - The Facebook Ad Exchange That Is Becoming A Retargeting Giant

BII AdRoll clicksBI Intelligence

Since Facebook launched FBX - the first-ever social media real-time bidding exchange - FBX has come to account for a huge slice of retargeted clicks on the Web.

But there has been a fair amount of confusion over how FBX works, how it differs from other Facebook ads, and why advertisers would choose FBX inventory.

In a recent report from BI Intelligence, we explore how advertisers purchase ads through FBX and why the Exchange offers such a unique opportunity to marketers. The report also puts FBX in context in terms of its size and performance so far.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here are some of the key details surrounding FBX:

In full, the report:

For full access to BI Intelligence's charts, data, and analysis on all things tech, sign up for a free trial.

BII fbx exampleBI Intelligence

Add Comment()
Comments ()
X
Sort By:
Be the first one to comment.
We have sent you a verification email. This comment will be published once verification is done.