McDonald's Approved This Sex Song About 'Secret Sauce,' Sung By Kelly Clarkson
They decide to rescue the business by hiring Kelly Clarkson to sing a new jingle for the brand, but the singer insists on making it sexy (video below).
The song is juvenile. Its lyrics include:
"Secret sauce / drive thru lovin', drive-drive thru lovin' / booty shake booty shake / you didn't get me enough ketchup packets."
And:
"It ain't the meat it's the motion."
But McDonald's approved it, according to Ad Age:
Executives working on the series received McDonald's consent to be referenced in the pilot. And it's clear why CBS would want McDonald's sign-off: The company spent $72.5 million for TV commercials on the Eye network in 2012, according to Kantar Media.
It wasn't just about the money. Ad Age notes that when a show or a movie wants to include a real product in its script there's very little recourse a company has to stop it happening, unless the show in some way makes viewers think the action is real.
A McDonald's spokesperson told Ad Age the company agreed, “because the brand was portrayed in line with its values and commitment to its customers in a fun and interesting way.”
Here's a trailer for the show, featuring parts of the song: