Meet the Googler who got two artists to create a work of art inside a spreadsheet
As the product marketing manager for Google Apps, his job is to come up with large-scale projects that showcase creative and collaborative ways to use some of the company's most business-centric products like Docs, Sheets, and Slides.
Today, he unveiled the final result of his latest idea: A giant mural designed by two artists in different parts of the world, worked on exclusively through Google Sheets.
The project started over a month ago, when he challenged two illustrators - Marina Esmeraldo in Barcelona, and Mallory Heyer in New York City - to try to "break the grid" of Google's data app, Sheets.
"It's using a tool that's meant to crunch data to actually build something beautiful - to use it as a canvas," Bolognino tells Business Insider.
The artists met via Google's chat app, Hangouts, and then hacked away on the design inside Sheets for a month, using data management tools like conditional formatting to create color gradients and resizing cells to create a vibrant scene.
Here's a timelapse of some of their work:
You can find the full spreadsheet here.
The new mural marks Bolognino's third collaborative test a success. Previously, he sicced two emerging musicians on Google Docs to write an original song and set up a moderated discussion on writing constitutions which also took place inside Docs.
Next up, he's thinking of either tackling its presentation app, Slides, or its to-do list app, Keep.
All told, Bolognino's been at Google for six years years. Before starting his current gig with the Apps suite, he did much more traditional marketing for other products like Google Voice, Blogger, and Picasa.
We're told that Bolognino's role is fairly unique at Google - most products don't have a designated staff member working on campaigns of this kind.
Take another look inside the project:
- I'm an interior designer. Here are 10 things in your living room you should get rid of.
- Higher-paid employees looking for work are having a tough time, and it could be a sign of a shift in the workplace
- A software engineer shares the résumé he's used since college that got him a $500,000 job at Meta — plus offers at TikTok and LinkedIn
- 7 scenic Indian villages perfect for May escapes
- Paneer snacks you can prepare in 30 minutes
- Markets crash: Investors' wealth erodes by ₹2.25 lakh crore
- Stay healthy and hydrated: 10 immunity-boosting fruit-based lemonades
- Here’s what you can do to recover after eating oily food