Micromax turns ‘desi’ in a revolutionary way
Advertisement
Advertisement
The leading homegrown handset maker Micromax would also provide access to
Moreover, the App Bazaar has some of the most accepted apps such as Skype and Clean Master and several others in 10 local languages, including Tamil and Marathi, which cover 800 million people in India.
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
"We're confident that about 80 to 100 million new users will come on board the smartphone market in India. Which is why for us, getting the language piece right is very critical," Micromax's chief marketing officer Shubhajit Sen told the Economic Times, confirming the tie-up.
India's No. 2 handset maker Micromax wanted to establish itself in the country’s crowded market as its market share is declining compared to
Advertisement
Micromax's Canvas Unite 3, which was launched this month priced Rs 6,999, has Firstouch's local language suite, targeting millions of people using smartphones who aren't comfortable with English.
"The Unite 3 is a very strategic model for us where we're going a step ahead with translation and transliteration. We're going to work with them across all our phones for the language support, going forward," Sen told the financial daily.
Micromax has established linkages with Microsoft, Gameloft, EA Games, Disney, Zapak and Sony Music to increase the number of apps.
Micromax will begin a 360-degree advertising campaign in this month to promote the device. The device is available on ecommerce websites Snapdeal and Flipkart between Rs 6,700 and Rs 7,100.
The home-bred handset maker had a 15.3 per cent share of the smartphone market at the end of March, as per Counterpoint Research, a sharp decline from 19.5 per cent in the previous quarter.
Advertisement
MoFirst, which abandoned its own move to sell smartphones, is now working with an approach of making smartphone vendors partners rather than competing with them, in such a competitive market.Chinese smartphone makers such as Xiaomi, Huawei, ZTE, Gionee and the latest Meizu are offering highend devices at very competitive prices, adding to the competition from local vendors such as Lava, Intex and Karbonn.
(Image: Indiatimes)
Advertisement
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- In second consecutive week of decline, forex kitty drops $2.28 bn to $640.33 bn
- SBI Life Q4 profit rises 4% to ₹811 crore
- IMD predicts severe heatwave conditions over East, South Peninsular India for next five days
- COVID lockdown-related school disruptions will continue to worsen students’ exam results into the 2030s: study
- India legend Yuvraj Singh named ICC Men's T20 World Cup 2024 ambassador