Mobile Web Traffic Is Consistent Throughout The Day
Chitika
Chitika just completed a report examining tablet, smartphone, and desktop Web browsing by hour of the day. Here are some key findings:
- Overall, mobile browsing rates are much more consistent throughout the day as compared to browsing from desktops and laptops
- The bump in usage during commuting hours is much higher for
smartphones (>90 percent of daily high) as compared to tablets (~65 percent of daily high) - Smartphone browsing's peak is more extended during the evening hours as compared to tablets, and the trough is not as deep (~43 percent as compared to ~26 percent)
The data emphasizes how mobile browsing behavior patterns have evolved to become markedly different from what's seen from desktops: a major consideration for advertisers, developers, and online marketers. Read >>
Mobile Search Engine Optimization Tips (SEOMoz)
According to the Head of Global
- Local Organic Search is More Valuable than You Think
- Mobile Search Is Really, Really Way More Valuable Than You Think
- Stop Building Mobile Sites
- If You Must Have a Mobile Site, Don’t Dumb it Down
- User Context Is The Key
Many of the mobile search concepts are applicable to both paid and organic mobile search. Read >>
Pew Research Center
The number of teenagers who own smartphones has risen 23 percent in the last two years, underscoring the demographic differences in potential app users, according to the most recent Pew Internet and American Life report. Perhaps even more significant, the Pew research study found that, compared with the 15 percent of adults who mostly access the Internet via their phones, one in four teen smartphone owners are strictly mobile Internet users. "While many teens have a variety of Internet-connected devices in their lives, the cell phone has become the primary means by which 25 percent of those aged 12 to 17 access the Internet," the report said. "Among teens who are mobile Internet users, that number rises to one in three (33 percent). Among teen smartphone owners, 50 percent say they use the Internet most via their cell phone." Read >>
OpenSignal
For its latest study, OpenSignal set out to compare the amount of data used on devices of different screen sizes, on both 3G and WiFi. Given that OpenSignal is Android-only, it obviously doesn’t factor in iPhones. But given that
iPhone 5S Expected To Launch This Summer (CNet)
Apple will likely bring out its next
Is T-Mobile Finally A Threat To AT&T And Verizon? (The Verge)
At $70 for unlimited data,
Nominate The Best Mobile Advertising Campaign So Far In 2013 (Business Insider)
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