Pinterest announces 'buyable pins' so you can finally put your pinboards into your closet

You can finally start buying things directly from Pinterest, the company announced at an event Tuesday morning.

You'll soon start seeing blue "Buy it" buttons next to certain "buyable" pins. Click the button, and you'll get more product images, and the option to check-out using Apple Pay or your credit card.

Later this month, the Buy button will roll out with millions of products from partners like Macy's, Nieman Marcus, Nodstrom, and local boutiques.

"People have been super clear," Pinterest cofounder Ben Silbermann said. "They want to buy things on Pinterest."

Pinterest found that 85% of people who use Pinterest were doing it from their phones. So, the team made the buying experiences as mobile-friendly as possible. Buy buttons will roll out on iPhones and iPads by the end of the month.

"It's our effort to make shopping specifically for your phone," Silbermann said.

Pinterest won't collect a fee from retailers for creating buyable pins, and users won't get charged any more than the normal price that something would go for on the retailers' site.

However, that doesn't mean that this isn't a huge move for the company, which scored an $11 billion valuation for its last Series G fundraise. Users have long been able to buy things from Pinterest by following a link to a specific retailers website, but adding a buy button makes the process much easier. And the easier the process, the more likely a user is to complete their purchase.

Pinterest rolled out its advertising product about a year ago, and now e-commerce companies that sell on the site will be able to more easily credit the site for influencing their purchase, thus driving up the amount that it can charge for its ads.