Regressive spin on a government campaign is going viral in India
- A campaign ad making the rounds online reads, ‘Kaise khaoge unke haath ki rotiya, jab paida hone nahi doge betiyan.’
- It essentially reads, ‘If you don’t let daughters come in to the world, who’s going to cook for you?’
- The twitterati has expressed their rage over the regressive nature of the new campaign message.
That translates to, ‘If you don’t let daughters come into the world, who’s going to cook for you?’
‘Beti’ means daughter in Hindi and thus, the first part of the slogan reads, ‘Save your daughter’, which is simple enough.
It’s the second part where things get sticky. The original slogan propagates ‘
The original Beti Bachao campaign was started by the Indian government, and is intended to thwart gender discrimination and ensure the survival, protection and education of girls. It’s a government scheme with the objective of preventing gender biased sex selective elimination and ensuring education.
Beti bachao, Kaam pe lagao, Roti sekao.— Karuna Nundy (@karunanundy) May 27, 2018
Make your own rotis, fool. pic.twitter.com/TVZNuBUhqq
The campaign urges people who have daughters, to educate them. Its success may be debated, but there are few who would disagree with the premise that it’s, at the very least, progressive.
On the other hand, the wall graffiti that’s been going viral online is the exact opposite.
Whereas, the wall graffiti is enforcing ‘gender biased discrimination’ in the area of ‘cultural sectors’.
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