Reliance is now offering 4G smartphones under Rs 3,000, way before expected launch
Advertisement
Advertisement
Indians can now lay their hands on smartphones supporting 4G technology for less than Rs 3,000 price barrier, thanks to the price cut that The phones were launched over a month ago, but now their prices have been slashed by 25% to Rs 2,999, much before the year-end limit that was predicted earlier. As per analysts, this move will put a lot of pressure on other smartphone makers, who would want to be in the market no matter what.
"This will definitely spur competition and Indian players may be forced to cut prices," Tarun Pathak, a senior analyst at Counterpoint Technology Market Research, told ET. "But they shouldn't because they don't have the same revenue model as Lyf, which has the phone bundled with voice and data services."
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Customers who buy Lyf mobiles get a
In March 2016, the price bracket of Rs 1,600-6,600 took up over 40% share of the smartphone market, out of which half were in the Rs 5,000-6,600 range. This price segment attracts all Indian handset makers, who already have a large presence here, but still play aggressively.
Advertisement
Image source
Advertisement
- TVS Motor shares climb over 6% after March quarter earnings
- ABS Marine Services Limited's IPO Opens on May 10, 2024
- Carl Pei-led Nothing’s sub-brand CMF may soon enter the budget phone segment in India
- Rupee rises 8 paise to 83.44 against US dollar in early trade
- Not being physically active as a child can massively increase the risk of heart attack and stroke: study