Samsung's vision for the future of retail is a store that doesn't try to sell you anything - take a look inside

Samsung

Samsung 837 opened in February 2016.

• Samsung 837 is the company's flagship store in New York City.
• The space is designed to let visitors try out Samsung products.
• The store's employees won't encourage guests to buy anything, and the store has limited inventory on site.
• Many of the store's installations are designed to be shared on social media.

Samsung 837 has been called a store that doesn't sell anything, but that's not quite true.

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It's true that the New York City store's employees won't push guests to buy any Samsung products, and the space has only a small amount of inventory on site, but the store is selling something else: the idea that Samsung will make shoppers happier than any other tech company.

Shoppers can lounge in one of the living room displays pumped with holiday-themed scents (we noticed cinnamon during our visit) and consider how nice that 60-inch flat-screen TV would look in their home. Or, they can come to a free Luke Bryan concert held in the store and send Snapchats to all of their jealous friends.

Take a look around:

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