Smartphones are getting weird again, and it could be a sign that the industry is on the brink of another huge change
- In recent years, new smartphones from companies like Apple and Samsung have seemed like iterative improvements rather than game-changing releases.
- But at Mobile World Congress, brands like Huawei and Nokia debuted new phones with unconventional features and new form factors.
- It's unclear if any of these new phones will prove successful, but it's a sign that tech companies are seriously thinking about what comes next after the modern smartphone.
When Steve Jobs unveiled the first iPhone more than 10 years ago, he famously showcased its ability to function as three devices in one: a phone, an iPod, and an Internet communicator. But the breakthroughs that occurred in the years following the iPhone's debut were almost just as impactful - the launch of the App Store in 2008, the emergence of larger-screened devices following Samsung's first Galaxy Note in 2011, the rise of touchless voice controls with the launch of Siri in 2011 followed by the original Moto X in 2013, and the iPhone 5s' TouchID home button that made passcodes feel obsolete in 2012.Yet it's become increasingly difficult - if not impossible - to pinpoint new smartphones that have made a similar impact. New models introduced by the industry's biggest players like Apple and Samsung have felt iterative more than revolutionary in recent years.
Huawei's new foldable phone, the Mate X, features a flexible wraparound display that makes the phone resemble creased paper when folded, while Avenir Telecom's Energizer P18K Pop packs a massive 18,000 mAh battery that gives it 50 days of battery life when in standby mode. HMD Global's Nokia 9 PureView smartphone has a staggering five cameras on its rear. And just ahead of Mobile World Congress, Samsung unveiled its first folding smartphone, the Galaxy Fold, which can run three apps on its screen simultaneously.
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"We recognize new features always take time to gain attention in the minds of consumers, but if we look at some of the key new features in the last recent years like FaceID and artificial intelligence, they have been much slower at gaining interest in comparison with features like fingerprint sensors and dual-camera solutions," says a UBS note published on February 14.
Shona Ghosh/Business Insider
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