Sony brings Apple TV app to its smart TVs

Sony Electronics has announced that the Apple TV app is coming to its internet-connected TVs.

The Apple TV app is coming first to Sony's X900H series TVs via a software update that should be rolling out now in the US.

"Now with the Apple TV app, we are making great entertainment even more enjoyable, and easier for customers to access," Mike Fasulo, president and chief operating officer, Sony Electronics North America, said in a statement on Thursday.

Previously, users could watch Apple TV content on many smart TVs from Sony and other manufacturers, but only via AirPlay.

Now owners of X900H TVs will be able to browse and start playback from the Apple TV app directly on the device. It even supports streaming in 4K HDR and Dolby Atmos.

In addition, Sony says the Apple TV app will launch on select 2018 models and most 2019 and 2020 models by the end of the year in multiple regions.

Customers can subscribe to Apple TV+ on the Apple TV app on Sony's smart TVs, iPhone, iPad, Apple TV, iPod touch, Mac and other platforms, including at tv.apple.com.

The Apple TV app is also available on select Samsung, LG, and Vizio TVs, and it can be accessed through select Roku and Amazon Fire TV devices.

For a limited time, customers who purchase a new iPhone, iPad, Apple TV, iPod touch or Mac can enjoy one year of Apple TV+ for free.