Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up
Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at firstname.lastname@example.org.First, Business Insider is working on two lists and we want your nominations. My colleague Tanya Dua is putting together our annual rising stars of Madison Avenue, and I'm compiling our annual list of hottest adtech companies. Advertisement
On to the news.
Patrick Coffee had a big scoop this week on a major change at WPP. The holding company is absorbing the Possible, Mirum, and iStrategyLabs agencies into Wunderman Thompson, potentially affecting several thousand employees.The move reflects CEO Mark Read's ongoing plan to streamline the company. According to sources, the absorbed agencies will eventually drop their names and function as a single business.
The billionaire behind California's sweeping new data privacy law reveals his plans to further regulate the ad industry and fight big tech lobbyistsAdvertisement
With the recent departure of Seth Dallaire, Amazon lost one of its biggest advertising names. I talked with Amazon's closest agencies to identify five insiders who are likely candidates for his job.Advertisement
Direct-to-consumer companies are still booming and Tanya reported this week that Tim Armstrong is giving DTC brands their own Black Friday-type holiday. The former AOL and Google exec now runs the startup dtx company and is using TV, billboards and digital media to promote 50 brands like Rockets of Awesome and Andie Swim Nov. 15.
The direct-to-consumer economy shows no signs of slowing down. Fashion retailer Express is launching its own DTC brand to catch up.
Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)
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