Devialet, the speaker company backed by Jay-Z, takes on Apple with $299 wireless earbuds
- Audio company
Devialetis branching out from high-end speakers and launching earbuds to rival Apple's AirPods Pro.
- Devialet's Gemini
wireless earbudscost $299 in the US and will be available to pre-order from October 10.
- CEO Franck Lebouchard talked up Gemini's active noise cancellation and said the earbuds had been in the works for two years.
High-end speaker company Devialet is taking on Apple with its first pair of wireless earbuds, the £279/$299
Devialet says Gemini's features will include:
- Devialet's high-quality audio engineering
- 8 hours of battery life in each charge, or six with active noise cancellation enabled
- Dust and water resistance
- Bluetooth support
- A charge case, with replaceable battery, and wireless Qi charging or via USB-C
- Active noise cancellation comes with "transparency" mode that allows you to hear more background noise
Another feature is that Devialet's earbuds will determine which tips will fit best, scanning the wearer's ears and reporting back via the dedicated Gemini app. Asked for more detail about how this works, a Devialet spokeswoman said it used a combination of the internal microphones inside the earbuds and a proprietary algorithm.CEO Franck Lebouchard told Business Insider Devialet had been working on its earbuds for two years, after Apple launched its first-generation Airpods. He added that the company had filed three patents for its active noise cancellation technology. "We were really convinced that those products would be the next generation to headphones," he said. "When we launched the project, it addressed our mission to provide the best sound experience wherever, to as many people as we can. When we launched the project, we decided it would be with active noise canceling."
The decision differentiated Gemini from the first-generation AirPods, though Apple went on to launch its AirPods Pro in October 2019 with active noise cancellation.
Lebouchard added: "It reinforced us, we understood that we had made the right decision."He acknowledged that Apple dominated the wireless earbuds market, but said Devialet had different objectives, and that he was confident Gemini's technology was better than the competition.
"I'm happy we were able to deliver at that price point, so slightly above Apple, but with a product which I consider as better," he said.
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