Facebook's attempt to 'depressurize' Instagram is over. Now, hiding likes will be a 'matter of personal choice.'
Hello! This story is from today's edition of
After years of talking about it,
Let's focus on Insta. Head of Instagram Adam Mosseri said that the hiding likes option was first created to "depressurize the experience" on the platform. But after a bunch of testing, Instagram found that user wellbeing and app usage didn't change when likes were removed.
Despite little evidence that removing likes would accomplish...anything, the company still decided to roll out the feature "as a matter of personal choice," but it's getting criticized by the e-commerce community it hopes to attract. The biggest reactions to the decision were from smaller business accounts and influencers who rely on engagement metrics to get paid.
Looking ahead...44 US attorneys general recently told Mark Zuckerberg that the company's Instagram for Kids project was a bad idea. Facebook's push to create a healthier environment may be an attempt to change opponents' minds.
This story is from today's edition of Morning Brew, a daily email publication. Sign up here to get it!
- Omicron in India — Maharashtra and Rajasthan have recorded 19 positive cases so far
- Battle of metaverses: The Sandbox, Decentraland and CryptoVoxels see sales surge as companies look to get in on the ground floor
- Sensex jumps over 400 points in early trade; Nifty tests 17,000 — Tata Steel, Kotak Bank, Axis Bank, Maruti, IndusInd Bank and SBI top gainers
- Redmi Note 11T 5G vs Realme 8s 5G — 5G mid rangers compared
- Zoho is selling its video calling app in as many ways as possible