I tried an app that recommends stock picks based on your astrological sign. Here's what it's like to discover your investment portfolio match made in the heavens.
- For fans of astrology, there's now a mobile app that applies the study of the stars to stock investments.
- MSCHF, a Brooklyn-based creative label, created an app called Bull & Moon that suggests an investment portfolio of six stocks based on astrological compatibility.
- Bull & Moon simply asks for your name, birthday, and investment experience.
- From there, it will pair you with companies by using their founding dates as birthdays to determine the stocks with astrological signs that are most compatible with your own.
- Here's what it was like to discover my investment portfolio match made in the heavens.
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There are countless established strategies for both the enterprising and passive investor.
With the advent of robo-advisers, it's easier than ever for investors to set their portfolios on autopilot. Aspiring day-traders and options connoisseurs have found a haven in commission-free Robinhood.
Now, a group of Brooklyn-based developers are pushing the bounds of investment strategy and establishing a new frontier: portfolio construction based on astrological compatibility.
Bull & Moon, an app developed by MSCHF, pairs users with stock picks based on their astrological sign, which is determined by your date of birth. The app then uses companies' founding dates as birthdays to find stocks with astrological signs that are most compatible with your own.
MSCHF is a creative label that releases monthly product drops. One of the studio's most viral was its October launch of "Jesus Shoes" that supposedly contained holy water from the Jordan River in the soles of the sneakers.
Markets Insider spoke with Daniel Greenberg, the head of commerce at MSCHF - the studio and developer behind Bull & Moon.
According to Greenberg, the origins of the app can be traced back to when he saw a coworker dipping french fries in a milkshake, an unusual yet common combination. He said the occurrence motivated him and his team to continue exploring the intersection of sectors of the market that aren't typically associated with each other.
Greenberg and his team also noticed the proliferation of both astrology apps and financial technology platforms, leading them to the idea of matching people with stocks based on astrological compatibility.
In a white paper published by MSCHF, the studio said it tested a portfolio of six stocks recommended by its algorithm during the third quarter. The test portfolio returned 7.47% compared to the meager 1.7% gain in the S&P 500.
It's important to note that Bull & Moon's database of companies was rather limited during this trial. Greenberg said it included about 500 stocks at the time because MSCHF has been manually adding new stocks every day. The database now has several thousand stocks, Greenberg said.
MSCHF acknowledged the limited samples size of its test, but said it "considers the current level of uncertainty to be acceptable, particularly in light of the magnitude of difference we observed between these two portfolios."
Here's what it was like discovering the stock investments I'm most compatible with, according to the powers of astrology: