Kobe Bryant left a business legacy of millions in startup investments. From Alibaba to Juicero to the maker of Fortnite, these are the companies that the NBA legend funded.

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Kobe Bryant left a business legacy of millions in startup investments. From Alibaba to Juicero to the maker of Fortnite, these are the companies that the NBA legend funded.
kobe 2009 finals.JPG

REUTERS/Danny Moloshok

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Kobe Bryant.

  • Kobe Bryant died in a helicopter crash on Sunday. In addition to his basketball legacy, Bryant left behind a portfolio of startup investments that spanned media, enterprise tech, and legal services.
  • After Bryant retired from the NBA, he became a full-time investor with a $100 million venture fund that he cofounded called Bryant Stibel.
  • His investments included Alibaba, National Vision, LegalZoom, and Epic Games, the maker of Fortnite.
  • The portfolio had some losses, as well, including failed juicer Juicero and a sports media site, The Players' Tribune, that sold in a fire sale.
  • Click here for more BI Prime stories.

Kobe Bryant, who died on Sunday at age 41, had only recently begun a career in tech investing, and left behind a business legacy in venture capital.

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Bryant started cutting checks to startups in his final years with the Los Angeles Lakers. His retirement in 2016 led the star to formalize his investing with a fund. He and a partner, Jeff Stibel, closed their first fund with $100 million of their own money.

The fund named for the pair, Bryant Stibel, was sector-agnostic - putting money into venture-backed startups across media, enterprise, legal services, and consumer packaged goods at all stages. Its biggest exits to date include Alibaba, National Vision, and custom apparel company Represent's sale to a much larger competitor, CustomInk.

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The fund is still waiting on some deals to provide returns, like Epic Games, the maker of the world's biggest video game, Fortnite, and unicorn startup LegalZoom, which has already acquired two of the fund's portfolio companies.

"We don't want to be in the business of investing in companies so someone can use Kobe as an endorser. That's not interesting," Stibel, a serial tech founder, told The Wall Street Journal in 2016. "The point is to add real value."

We reviewed data from PitchBook to find the firm's known investments. This list may not include some of the deals struck before the fund's formation.

Here are some of Kobe Bryant's investments:

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