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Mercedes-Benz has unveiled its concept vehicle VISION AVTR inspired by James Cameron's 2009 science fiction film "Avatar" at CES 2020 in Las Vegas.
The team behind "Avatar" - including Cameron, who helped present the vehicle on stage at CES - helped develop the car.
Transform talent with learning that worksCapability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More "I see a future where we continue to co-evolve with our technology ... we will merge, we will absorb it and it will become such a natural part of our lives," Cameron said at the unveiling.
The automaker claims the film inspired the vehicle's "inside-out design structure" that turns the VISION AVTR - which is short for "advanced vehicle transformation" - into an "emotional whole" connecting the human with the vehicle.
The concept vehicle was also designed to be a "zero impact car" by being carbon neutral and electric, which is directly correlated with Mercedes-Benz's plans to be more environmentally conscious. The automaker currently holds a goal of having a carbon-neutral production and passenger car fleet by 2039. And by 2030, the company hopes to lower the water and energy used in production by a third and 40%, respectively.
"The VISION AVTR shows a completely new interaction between human, machine, and nature," the automaker wrote in a statement.
Keep scrolling to see the unique "Avatar" inspired concept vehicle: