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Lindell has been secretly creating his own social-media platform over the past four years, he said earlier this month.
The site's tagline calls it "the voice of free speech." Lindell previously told Dailey that the site would be "all about being able to be vocal again and not to be walking on eggshells."
It says that Frank "will be the platform for Americans who want to defend life, liberty, and all the freedoms that have marked America as the longest running Constitutional Republic in the history of the world."
Users will be able to "post videos, livestream television, distribute news and information, and find community and fellowship with likeminded Americans," per the site's description.
"There's nothing like it out there," he told Metaxas on Tuesday. "Your YouTube channel is your Twitter. It's amazing."
He also said that the site is "reverse-engineered," and that when influencers join, "they will now have a platform where all the people down here follow them instantly."
"They don't have to earn their followers," he added.
The description says the site was launched in retaliation against "cancel culture" and "political correctness."
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"The world watched as perhaps the most visible and vocal CEO in America, Mike Lindell, became the victim of the 'cancel culture' when he began to express his views on matters that the liberal media and big tech deemed to be politically incorrect," the site reads.
Lindell told "The Domenick Nati Show" last week that he planned to cancel "cancel culture," and that he had "big teams" of investigators looking into who was behind it.
In previous interviews, Lindell has suggested that the site's content moderation would be lax. He told Metaxas that he would use the site to share evidence of his voter-fraud theory, which has been thoroughly debunked. He added that he was making another video after the release of his two-hour voter-fraud film "Absolute Proof."
Lindell has constantly criticized other social-media sites, notably Twitter, Facebook, and YouTube, which have flagged or removed content in which he promoted voter-fraud conspiracy theories.
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Lindell told Metaxas that Frank would be "the most secure platform ever" and that he uses all his own servers so that "they will not be able to break into it."
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