Retailers like Nordstrom and Amazon are selling items like a $60 AirPod 'carrying strap' to capitalize on people's anxiety around losing a wireless earbud
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Nordstrom
Nordstrom is selling a strap for your wireless AirPods.
"I actually felt free," one AirPod user told The Wall Street Journal after one of his AirPods fell onto the runway while boarding a flight. "I'm back to holding the phone to my ear, which seems primitive. But, hey, it works."
In response, some retailers are looking to capitalize on the fear of losing a singular AirPod, which as a set retails for either $159 for the regular model or $250 for the recently released AirPod Pro. On Monday afternoon, a viral post mocking a carrying strap on the Nordstrom website began making the rounds on popular Instagram meme accounts like @FuckJerry."Ladies and gentleman, we have officially come full circle," @FuckJerry wrote on a post that currently has more than 200,000 likes.
Others took to Twitter to scoff at the strap. A Business Insider colleague wrote on Slack that the strap looks like "Croakies, but for AirPods." The image in the meme originates from a Cosmopolitan holiday gift guide for men published in November, which recommends the strap to ensure "he'll never lose a single AirPod again." Nordstrom was not immediately available to respond to Business Insider's request to comment.In addition to Nordstrom, Amazon also sells a variety of "AirPod accessories" designed to prevent the loss of a single AirPod, as do several other specialty retailers like Dhouea and Ace Select, which were featured in an April post on iGeekBlog.
This year's hot gift. A $60 strap to go with your $150 wireless AirPods. pic.twitter.com/Vv6ud4Proc
- Hipster (@Hipster_Trader) December 2, 2019
AirPods: $250
AirPods "Carrying Strap": $60
Feeling vastly superior to those Losers still wearing wires?...Priceless pic.twitter.com/CCUz2hEvwM
- Ellie Frost (@_BlockBytch) December 2, 2019
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