Teens are swarming craft stores like Hobby Lobby for a viral photo challenge - and employees hate it
- Teens are using craft store merchandise and displays to take artistic photos and post them on Twitter and Instagram.
- It's called the Hobby Lobby challenge, and it's gone viral.
- Some employees hate it and are imploring the teens to put the items back where they found them.
Enterprising teens are taking to craft stores to take pictures designed to look cool on social media.
Buzzfeed was first to point out the trend, called the Hobby Lobby challenge. It involves using things like fake flowers and other flora to create artistic-looking portraits of themselves and their friends.
The impressive results are catalogued all over Twitter and Instagram.
The trend started last January, when a tweet by Kelsey Maggart, captioned "snapchat vs instagram," went viral. The picture was taken in the floral section of a Hobby Lobby but was carefully edited to make it look like she was in some kind of jungle setting.
The photos have inspired others to visit craft stores and take their own photos in the same style.
All of these photo shoots could cause frustration for store clerks.
The Future of Retail 2018 by the BI Intelligence Research Team.
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