The State Of The Global Smartphone Industry: The Top Stats Ahead Of The iPhone 6's Opening Sales Day
Advertisement
The new iPhone will go on sale this Friday, September 19.
Advertisement
BI Intelligence has scoured smartphone industry research for the best data points through which to understand this massive global market.
Access The Full Smartphone Market Report And Data By Signing Up For A Free Trial Today >>
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
Here are the top stats:
- The industry is still growing at ~20%: There was 23% year-over-year growth in the second quarter, which saw 295 million smartphone shipments. Four vendors, listed in the report, grew faster than the industry at large.
- Six vendors are growing faster than the industry average: Four of them were China-based, including Xiaomi. The two others were Sony and Motorola.
- Samsung and Apple have slipped: Apple's solid growth is not enough to keep up with these vendors in the East. Samsung's shipments declined for the first time ever in the second quarter, -4% year-over-year, amid rising competition.
- Windows Phone has seen a resurgence across Europe: It has even surpassed Apple for the No. 2 spot in Spain. Windows Phone has firmly entrenched itself as the third-place platform in Europe with a 9% share of shipments in the second quarter of 2014. That is up from 7% in the second quarter last year and up from a 5% share two years ago
- Chinese vendors are outselling even Samsung: Combined, the five Chinese vendors outsold Samsung in the second quarter by about one million shipments.
- Chinese vendors account for one-third of all Android handsets: Huawei, Lenovo, Xiaomi, ZTE, and Coolpad accounted for about 30% of all Android phones shipped during the period.
- Android is also growing in Europe: It's increasing its market share of smartphone sales across Europe's five largest markets - the U.K., Germany, Italy, Spain, and France. Apple's overall Europe share, meanwhile, has dwindled.
- Android phones dominate China and Brazil: China is dominated on the OS side by Android with its 84% share of sales. Android has gained 40 percentage points of market share in Brazil over the past two years.
The report is also full of charts and data that can be downloaded and put to use.
Advertisement
In full, the report:
- Examines the global smartphone platform market's recent quarterly performance.
- Quantifies the swift rise of Chinese vendors Huawei, Lenovo, Xiaomi, ZTE, and Coolpad.
- Discusses market share trends in eleven major mobile markets, including Europe, China, Japan, Brazil, and the United States.
- Breaks down the current position of industry stalwarts Apple and Samsung amid rising competition.
Advertisement
- Love in the time of elections: Do politics spice up or spoil dating in India?
- Samsung Galaxy S24 Plus review – the best smartphone in the S24 lineup
- Household savings dip over Rs 9 lakh cr in 3 years to Rs 14.16 lakh cr in 2022-23
- Misleading ads: SC says public figures must act with responsibility while endorsing products
- Here’s what falling inside a black hole would look like, according to a NASA supercomputer simulation