These 3D Maps Show Where Shoppers Are At Any Moment Based On Their Mobile Phone Signals
Placed is a new
Knowing where shoppers are when they're not actually in the store will help advertisers buy location-based mobile ad campaigns, the company believes.
The maps Placed produces show high "affinity locations" for a brands' audience in any given metro areas.
The data is based on an opt-in panel 100,000-plus users who have volunteered to be tracked in exchange for shopping "incentives." Their data is continuously mapped by Placed, based on GPS. Placed then adds a level of intelligent modeling, so that, for instance, if a person is equidistant from a Starbucks and a bar on a Friday at midnight, the model will show that the bar is the likely location of the user.
Here's an example, for Starbucks loyalists in the Seattle area:
The system allows companies to compare the density and location of their users versus their competitors. Here is Sears v Kmart in Chicago and Macy's v. JCPenney in New York:
Here are McDonald's fans, as located in Chicago:
Dunkin Donuts in Boston:
And Apple in San Francisco:
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