This Guy Developed The Plan That Got Twitter To 200 Million Users, And These Are His Secrets

When Josh Elman first joined Twitter as a product manager, the company had a hard time keeping users.

Now, Twitter has more than 200 million monthly active users.

In a post on Medium titled "What is Growth Hacking, really?", Elman shared his thoughts on building a sustainable company.

Here's how to do it:

• Figure out what the "aha" moment is for a new user, and then engineer the first-time user experience to make that happen faster.
• Utilize the data from your most active users to "discover the deep core patterns that encouraged those users to become active" in the first place.
• Build sustainable features, like viral flows or SEO landing pages, to keep attracting users.
• Make sure people can easily understand what your product does.