We drove a $39,000 Toyota Camry V6 to see why it's the best selling car in America - here's what we found

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We drove a $39,000 Toyota Camry V6 to see why it's the best selling car in America - here's what we found

Toyota Camry V6 XSE 2018

Benjamin Zhang/Business Insider

Our 2018 Toyota Camry XSE V6 test car.

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  • The Toyota Camry is the best selling car in America. In 2017, Toyota sold more than 387,000 Camrys in the US.
  • The Camry is known for its impeccable build quality and rock-solid reliability. But it's also known for being a bit dull.
  • The Camry is all-new for 2018 with the debut of its eighth generation.
  • Our Camry XSE V6 is powered by a 301 horsepower, 3.5-liter V6 engine. A 204 horsepower four-cylinder and a 176 hp hybrid is also available.
  • We loved the Camry's beautifully appointed interior, edgy sheet metal, and potent V6.
  • The 2018 Toyota Camry starts at $23,495 while our test car carried an as-test price of $38,730.

The Toyota Camry is the best selling car in America. Only full-size pickups like the Ford F-150 and Chevrolet Silverado have been able to consistently beat the Camry in the sales department over the past 30 years. Even with its traditional buyers flocking towards crossover SUV, the Camry has been holding strong with more than 387,000 sold in the US last year.

Over the years, the Camry has earned a reputation for its inspired engineering, impeccable build quality, and rock-solid reliability. Turn on. Drive. Turn off. Repeat. With some basic maintenance, the Camry will keep going as long as you want to keep it around.

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However, it has also earned the somewhat unenviable reputation for being the archetype for unspeakably boring yet unfailingly reliable daily transportation. The Camry comes off as a bit soulless like a kitchen appliance.

Even though Toyota's worked hard to shake that reputation, it's one that persists.

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For 2018, Toyota introduced its all-new eighth generation Camry with fresh sheet metal, interior, and powertrain.

Recently, the Japanese auto giant dropped off a top-of-the-line 2018 Toyota Camry XSE V6 sedan for us to check out. The base Camry starts at $23,495 while the XSE V6 opens at $34,950. With options, our Kentucky-built Toyota Camry XSE V6 test car left the showroom at $38,730.

So has the king of boring been reborn with an extra dose of pizazz? Let's find out.

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Over the decades, Toyota's stalwart sedan has changed with the with times.

Over the decades, Toyota's stalwart sedan has changed with the with times.

It's styling and capabilities represent represents the pinnacle of steady daily transportation.

It's styling and capabilities represent represents the pinnacle of steady daily transportation.
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However remarkable they're quality, engineering, and sales prowess may be...

However remarkable they're quality, engineering, and sales prowess may be...

...The Camry remains a bit boring and innocuous.

...The Camry remains a bit boring and innocuous.
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Toyota has certainly tried to spice things up with likes of the Camry coupe and...

Toyota has certainly tried to spice things up with likes of the Camry coupe and...

...The swoopy Solara convertible.

...The swoopy Solara convertible.
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Nope. Still boring.

Nope. Still boring.

The eighth generation Camry is all-new for 2018.

The eighth generation Camry is all-new for 2018.
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It comes just in time to go head to head with Honda's all-new Accord and...

It comes just in time to go head to head with Honda's all-new Accord and...

...Nissan's recently unveiled Altima sedans.

...Nissan's recently unveiled Altima sedans.
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The first thing you notice is the fresh sheet metal. In sport trim, the new Camry looks aggressive. In white and black, our test car liked like a giant Storm Trooper helmet from Star Wars. The angular front grille and chiseled spoilers...

The first thing you notice is the fresh sheet metal. In sport trim, the new Camry looks aggressive. In white and black, our test car liked like a giant Storm Trooper helmet from Star Wars. The angular front grille and chiseled spoilers...

...Are offset by the sweeping curves and flowing fast back roof line.

...Are offset by the sweeping curves and flowing fast back roof line.
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The rear end is punctuated by a small decklid spoiler and a diffuser flanked by a quad-tip dual exhaust system.

The rear end is punctuated by a small decklid spoiler and a diffuser flanked by a quad-tip dual exhaust system.

The new 19-inch alloys look great.

The new 19-inch alloys look great.
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Inside, our test boasted a stunning blood red leather interior with black and metallic accents.

Inside, our test boasted a stunning blood red leather interior with black and metallic accents.

The red leather proved to be eye-catching, but polarizing. The interior material and build quality are truly Lexus-worthy. The seats proved to be easily adjustable, well-bolstered, and comfortable even on long journies.

The red leather proved to be eye-catching, but polarizing. The interior material and build quality are truly Lexus-worthy. The seats proved to be easily adjustable, well-bolstered, and comfortable even on long journies.
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The rear seats boast plenty of room for two adults and one child.

The rear seats boast plenty of room for two adults and one child.

While a power-operated panoramic roof floods the cabin with sunshine.

While a power-operated panoramic roof floods the cabin with sunshine.
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Outback there's a 15.1 cubic foot trunk.

Outback there's a 15.1 cubic foot trunk.

In front of the driver is a 7-inch TFT information display flanked by a pair of traditional analog with gauges. There's also 10-inch color head-up display.

In front of the driver is a 7-inch TFT information display flanked by a pair of traditional analog with gauges. There's also 10-inch color head-up display.
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The Camry's stylized waterfall-style center console is dominated by the climate controls and touchscreen infotainment system.

The Camry's stylized waterfall-style center console is dominated by the climate controls and touchscreen infotainment system.

The 8-inch touchscreen runs the latest version of Toyota's Entune infotainment system. Entune has not been one of our favorite systems in the past.

The 8-inch touchscreen runs the latest version of Toyota's Entune infotainment system. Entune has not been one of our favorite systems in the past.
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The image quality is subpar while the Bluetooth phone pairing produced poor sound quality. However, it's menus are logically placed and it has proved to be highly reliable during our week with the Camry.

The image quality is subpar while the Bluetooth phone pairing produced poor sound quality. However, it's menus are logically placed and it has proved to be highly reliable during our week with the Camry.

However, the Camry's other tech features did impress. Our top-spec tester came loaded with a pre-collision warning system, pedestrian detection, intelligent radar cruise control, lane departure warning with steering assist, QI wireless charging, and a JBL sound system.

The Camry's four-surround-view camera proved to be impressive as well.

The Camry's four-surround-view camera proved to be impressive as well.
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It not only provides an overhead view of the car,...

It not only provides an overhead view of the car,...

... It also provides a 360-degree panoramic sweep of the car's surroundings.

... It also provides a 360-degree panoramic sweep of the car's surroundings.
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It also provides the driver with a view of what the car looks like from the outside.

It also provides the driver with a view of what the car looks like from the outside.

Powering our test car is a silky-smooth 301 horsepower, 3.5-liter, naturally aspirated V6. It's one of the last of its kind in the segment with most of its rivals going to turbocharged four-cylinder engines. Power flows to the front wheels through an eight-speed automatic.

Powering our test car is a silky-smooth 301 horsepower, 3.5-liter, naturally aspirated V6. It's one of the last of its kind in the segment with most of its rivals going to turbocharged four-cylinder engines. Power flows to the front wheels through an eight-speed automatic.

The Camry can also be had with a 203 horsepower, 2.5-liter naturally aspirated inline-four-cylinder engine and a 176 hp four-cylinder hybrid drive unit.

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So what's it like the drive?

So what's it like the drive?

The 2018 Toyota Camry V6 is surprisingly gutsy. Dial the car up in sport mode and the Camry will gladly chirp its tires off the line. And it has got the grunt to embarrass unsuspecting yokels at the stop light.

According to Motor Trend, the V6 Camry will hit 60 mph from a standstill in just 5.8 seconds and run the quarter mile in 14.3 seconds at 99.6 mph.

The ultra-refined 3.5-liter V6 delivers gobs of powerful without hesitation.

The dual exhaust will even emit a pleasing bestial growl. Something I never thought I'd say about a Camry.

Around corners, the Camry also surprised with its grip and rigid frame.

When not in speed demon mode, the Camry returns to its normal state as a comfortable, well-mannered family hauler. Its cabin is a quiet, refined, and all-around pleasant place to be.

The verdict.

The verdict.

Simply put, the 2018 Toyota Camry XSE V6 is magnificent. It's refined, comfortable, powerful, quick, and surprisingly fun to drive.

The new sheet metal and interior accents give the Toyota a new edginess that actually feels right. For me, the new Camry is a lot like Sriracha. It adds a pleasant kick to a bland dish without being offensively spicey like habanero that scorches a hole in your tongue.

At the end of the day, the 2018 Toyota Camry is still the Camry we have come to love over the past three decades. It's still built as solid as marble Cathedral. It's still going to be as family friendly as Mr. Rogers. And it's still a bit soulless.

I really like it.

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