Why Apple's Black Friday Deal Is Better Than It Seems
AP
It's a time for deep doorbusting discounts at most retailers.
Apple, however, is the exception. It's not really doing much of a discount.
Instead, it's offering an Apple Store gift card if you buy stuff. An iPad Air gets you a $75 gift card at the Apple Store. A new Mac gets you a $150 gift card. A new iPod gets you $50 in store credit.
It would have been nicer to have those discounts immediately applied to the products you're buying, but alas, you'll have to wait until you get another Apple product.
While it may not seem like a great deal, Brian White at Cantor Fitzgerald argues that this is actually a great deal for consumers.
White, who it should be noted is a mega-Apple bull, runs through the numbers to come up with the following analysis of Apple's deals:
Big Changes to the "One-Day Apple Shopping Event." This morning, Apple announced the products that are included in this year's "one-day Apple shopping event" and the associated pricing discounts. This year, Apple made big changes to its Black Friday discounts by offering Apple Store Gift Cards, instead of cash discounts. If you are a frequent buyer of Apple products, we believe this represents a better deal as the percentage discounts are higher than last year. For example, this year's discounts on Apple devices average approximately 15% (i.e., calculated at the entry price level) versus approximately 9-10% last year.
Basically, he says that if you buy one Apple product, odds are that you'll buy a second Apple product, so the discount will eventually happen. You just need patience.
If this sounds convincing, head over to Apple's site for the Black Friday deal >
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status