Will 'Do Not Track' Wreck Mobile Advertising?
How Damaging Would 'Do Not Track' Be To Mobile Advertising? (i2G)
The digital advertising industry opposes 'Do Not Track' (DNT). The industry didn't like it when Microsoft declared that Internet Explorer 10 in Windows 8 would be set to DNT by default. In a survey last year, the Pew Internet And American Life Project found that 68 percent of respondents didn't want to be tracked and targeted while 28 percent were comfortable with it.
Pew Research Center
Thus, two-thirds of these people were explicitly rejecting the notion of trading
U.S. Wants Big Companies To Get A Grip On Mobile Security, Privacy (Network World)
With the pace of mobile development has come a serious threat to the
Is Android Really Crushing iPhone Or Is It Hype? (Various via Slash Gear)
At the start of 2013 we are seeing some rather conflicting messages coming from analytical sources. Such as,
Meanwhile the folks at NPD have shown that the iPhone continues to be the top selling smartphone in the U.S. with the iPhone 5 model keeping the number one spot through 2013. The Mobile Phone Track for fourth quarter 2012 in the U.S. shows Apple taking 39 percent of the market while
Intel To Showcase Dual Core Android Smartphones At The Mobile World Conference (TechCrunch)
Gearing Up For More Mobile Operating Systems (Mapbox)
Let the fragmentation continue! Get ready for the release of Tizen, an open source operating system jointly designed by Samsung and Intel. Since Apple introduced iPhone and iOS in 2007, mobile devices and mobile maps have become a very important corner of technology. An expanding audience uses maps primarily through apps like Foursquare and Yelp, and they interact with them in natural, gesture-based interfaces. A new group of operating systems, including Tizen, Firefox OS, and Ubuntu for phones, will change the mobile ecosystem. Tizen aims to be a great platform for apps based on Web standards like HTML and JavaScript. Read >>
Must-Know Mobile Marketing Tips (Inc.)
- Mobile messaging
- Mobile apps
- Mobile ads
- Mobile context
Inc.
- Cross-media impact
Because of the complexity of mobile analytics, right now you cannot rely on Google Analytics to provide all the analysis you'll need. Read >>
Does Mobile Web Performance Optimization Still Matter? (Mobify)
Mobile networks are much faster than they used to be. So at speeds that fast, does mobile Web performance optimization still matter? Of course it does. The most important thing to understand is that for Web performance, once sufficient bandwidth is available (about 5 Mbps is the inflection point) latency becomes far more important than bandwidth.
Latency is primarily determined by the physical distance the request must travel between the browser and the server. Amazon’s team famously discovered that 100ms of delay decreased sales by 1 percent. That's a problem. As a Web developer, performance should be considered a feature that ships with your product. But performance optimization can be a costly process and often performance tweaks can significantly increase the maintenance, management and testing costs for a Web project. Read >>
Dos And Don'ts Of Hyper-Local Mobile Advertising (Mobile Marketer)
Targeting smartphone users at a hyper-local level is one of the big promises of
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