26-year-old 'echo boomers' are running wild in America - here's what they're all about
That's more than any other age group in the country.
Torsten Slok, an economist at Deutsche Bank and the author of a new report on these echo boomers (or millennials or Gen-Yers, whichever you prefer), believes their widespread presence matters a great deal.
Just as baby boomers began spending like crazy in 1980s and 1990s, today's 20-somethings are poised to do the same in the mid-2020s.
"What's important from a broader perspective is they're about to get married and have children within the next five years," Slok says.
Marriage and family aren't the only characteristics that define echo boomers, who were born roughly between 1985 and 1995. Many of them grew up with financial constraints that have affected where they live, what they buy, and how they feel about important issues.
Here's what America's largest generation is all about.
- A student who accidentally became a millionaire with a cult following after selling his expressionless selfies as NFTs says he feels confused
- After 10-minute grocery delivery, a 15-minute ambulance service grabs investor interest
- Fortune oil maker Adani Wilmar is looking to acquire southern players in edible oil, FMCG industry
- Smriti Mandhana named ‘ICC Women’s Cricketer 2021’; Here’s a look at her achievements so far
- Scammers are exploiting Google, Amazon and Apple’s services to steal crypto
- Widening tax base should be a focus area in the Union Budget, says Primus Research
- India's electronics manufacturing and exports can reach $300 billion by 2025-26: MeitY-ICEA
- Swiggy is now valued more than Zomato