Amazon is making huge physical bets in defiance of the retail apocalypse
Sep 24, 2017, 19:17 IST
Matt Weinberger/Business Insider
The AmazonGo store in Seattle.
Amazon has become synonymous with online shopping.
But the online giant is increasingly moving into the physical world, opening spaces in malls, shopping districts, and even local strip malls. It's a move that signals the company's ambitions are larger than ecommerce.
One reason that may be, an anonymous source told CNBC, is that Amazon is seeing online sales go up in areas that have physical stores. Brick-and-mortar stores increase customer awareness of the brand, and it's extra fuel for the Amazon engine.AdvertisementHere are all the ways that Amazon has expanded into the physical world so far.
It started offering Amazon Home Services.
It introduced Amazon Pop-Up stores.
It set up Amazon Lockers in some grocery stores.
It introduced AmazonFresh pickup.
It started testing an AmazonGo store.
It opened up bookstores.
It introduced an updated version of the vending machine.
It struck a partnership with Kohl's, where it will be selling Amazon devices and accepting returns.