A day after a 'blood bath' of layoffs, Yahoo CEO Marissa Mayer turns focus to mobile growth
During her keynote speech at Yahoo's Mobile Developers Conference on Thursday, Mayer touted some of the growth numbers Yahoo's mobile business saw last year, and asked mobile developers to keep working on Yahoo's mobile platform.Yahoo now has over 600 million monthly users on mobile, more than half of its 1 billion total users, helping generate a little over $1 billion in mobile alone, Mayer said. The Yahoo App Publishing platform, which launched last year, is already on a $200 million revenue run rate, while Flurry, its mobile app monetization and analytics platform, now has more than 800,000 apps working on top of it.
Mobile has been a big focus area for Mayer since she joined Yahoo in 2012. She spent hundreds of millions of dollars to acquire mobile ad companies like Flurry and Brightroll, and retooled some of the old apps like Yahoo Weather with Flickr integration to attract more users. Mobile revenue went from $768 million in 2014 to $1.1 billion last year, representing over 20% of Yahoo's total annual revenue.Today's event comes at a tough time for Yahoo. Just yesterday, Yahoo announced it would close nearly half of its content verticals, representing a shift away from Mayer's earlier plan to create online "magazines" to grow its users. Some of its top editors, such as Yahoo Tech's Dan Tynan and Yahoo Beauty's Bobbi Brown, both left the company. One employee who was laid off told the NY Times that the office was like a "blood bath" with all the job cuts announced.
And despite Yahoo's focus on mobile, some reports indicate its mobile user growth may not be as fast as it's expecting it to be. According to The Information, mobile daily active users for its 3 core products (Yahoo Mail, Yahoo Search, and Yahoo.com) have mostly gone down, although individual apps like Tumblr and Yahoo Sports saw big growths.
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