Facebook launches the next phase of its More Together campaign celebrating the festive spirit of IPL from your living r...
- The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages.
Facebook has launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign underlines Facebook’s brand belief that people can do more together than alone.
Facebook unveiled its first ‘More Together’ campaign in India earlier this year with an objective to showcase how people across the country can do more together by harnessing the power of their connections on the platform. The underlying theme of the campaign was further amplified by
Speaking about the campaign, Avinash Pant, Director-Marketing,
The campaign will have four 30 second films over the course of the tournament and will be available in 6 languages. The first film showcases a girl making a post on Facebook expressing her desire to bring the cheerful atmosphere of a live cricket match into her house. This gets all her friends enthused and the excitement spreads. And just like that, we see a jersey manufacturer getting a big order.
The core campaign has been conceptualized and executed by
Talking about the inspiration behind the campaign Neeraj Kanitkar, Senior Creative Director, Taproot Dentsu explains, “Our previous campaign told stories of people using Facebook to really look after each other. The upcoming cricket season presented us an opportunity to tell new stories- of the profound power of small but collective actions on Facebook which could lead to a deep and meaningful change in the lives of so many. We will keep rolling out such stories through the duration of the tournament, serving as an inspiration to people to keep sharing their ideas on the platform. And hopefully set in motion the wonderful consequences of people coming together.”