The campaign has been conceptualised by Mullen Lintas, Bangalore
Aug 20, 2021, 18:03 IST
brands
Tata Tea Kanan Devan launches its Onam campaign to celebrate the festive spirit of Kerala
Aug 20, 2021, 18:03 IST
The campaign has been conceptualised by Mullen Lintas, Bangalore
Tata Tea Kanan Devan has launched itsOnam campaign that celebrates the human spirit to stay positive despite difficulties and limitations.- The campaign has been conceptualised by
Mullen Lintas , Bangalore
The ongoing feeling is that the pandemic has subdued the excitement and enthusiasm around many major festivals. Rising Covid cases, social isolation and travel restrictions means that the cheerful spirit may be dampened in many households. However, a well-known belief is that
Focusing on this endearing aspect, the new TVC portrays how Onam celebrations, while being held very differently now, are still reflective of the true spirit of Malayalees. It features famous elements from the festival like Pookalams, Sadhyas & Onam Markets, and how even in current circumstances, one can still look at the enjoying the occasion. For instance, if obtaining fresh produce from the local market this Onam is not possible, one can still use the harvest from their own backyard as an alternative. Likewise, since inviting relatives for
The film is created by director V. K. Prakash, one of Kerala’s most celebrated actor, takes over as the narrator in the film. The campaign was conceived by Mullen Lintas aimed at further strengthening the brand's connect with consumers in Kerala.
Talking about the new campaign, Puneet Das, President - Packaged Beverages (India and South Asia),
More on the brand’s new campaign:
Link to the TVC: Celebrating the Unique Onam Spirit of Malayalees | Tata Tea Kanan Devan
Credits:
·Creative Agency: Mullen Lintas, Bangalore
·Creative Team: Azazul Haque, Garima Khandelwal, Prasad Venkatraman, Johns Joy, Abhilash Mundayat
·Account Management: Lopamudra Bhattacharya, Chitrangda Gupta
·Account Planning: Ekta Relan, Sushma R Rao, Gargi Sarvankar
·Production house: Trends Ad Films
·Director: VK Prakash
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