- Euro beats FIFA world cup 2018's views and watch time on
SonyLivwith 14 million hours of streaming.
- The platform has sold 100% of its inventory for
Making the tournament an unprecedented hit, the platform garnered a remarkable rise in viewership with matches like Portugal vs Germany, followed by Croatia vs Spain, France vs Switzerland, and England vs Germany from the playoff stage (Round of 16).
Euro 2020 has been a crowd-puller on SonyLIV and is being viewed across more than 400 cities in India. The platform has recorded significantly higher viewership from football loving states like West Bengal, Northeast, Kerala and Goa. Also, the streaming of the matches in 6 different languages has seen encouraging traction in smaller non-metro cities. The uptake of subscriptions in non-metros has doubled as that of metro cities.
With the much-loved tournament coming to an end, football enthusiasts cannot wait for the 2nd semi-final to kick-off between England and Denmark on 7th July. Which team will join Italy in the finals on 11th July is something you need to watch out for on SonyLIV.
Ranjana Mangla, Head Ad Sales Revenue, SonyLIV said, "Euro 2020 has been a great tournament for us. We successfully sold out 100% of our inventory with 7 sponsors (
Talking about the successful association, sponsors of SonyLIV, Nischal Shetty, Founder and CEO, WazirX said, "SonyLIV is the destination for sporting enthusiasts for many global sporting events in India. Associating with a platform that caters to a vast audience with their various entertainment offerings has been a great association. The success of Euro 2020 drew a great number of viewers and that has helped us engage better with our target audience.
Ashish Mishra, EVP Marketing, ACKO said, "Our association with SonyLIV has been a fruitful one as it helps ACKO reach niche audiences across top cities. They have some great live sports content lined up, starting with the Euro 2020 which has been a huge success, bringing in diverse viewers. Our goal was to introduce the brand to newer audiences and through this partnership we successfully managed to get the desired reach and have continued to stay top-of-mind."