Shemaroo Entertainment announces the launch of Hindi Entertainment FTA channel, Shemaroo TV

• Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes.
• The channel will go live on May 1.
• Shemaroo Entertainment will market its new offering primarily on TV and Digital.

Shemaroo Entertainment has announced the launch of a free-to-air (FTA) Hindi general entertainment channel, Shemaroo TV on May 1.

Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will come up with a mix of originals and iconic shows, which will be consumed for the first time by a broad set of FTA audiences. The channel will be available to audiences on all major DTH operators and cable networks.

Speaking about the company's entry into the TV segment, Hiren Gada, CEO, Shemaroo Entertainment said, "There is a large audience hungry for content on FTA channels. Its a largely under-served market and a huge demand for content. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences."

While the current lockdown will mean Shemaroo will not be able to market the new offering in the usual manner, they are going big on TV and Digital. They will also partner with 'like-minded brands' spread across Digital, TV and media, shared Rahul Mishra , Head Marketing and Communications, Shemaroo Entertainment. "The idea is to reach out to audiences through each other's strengths in this tough situation," added Mishra.

Sandeep Gupta, COO - Broadcast Business, Shemaroo Entertainment added, "If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space."