Shemaroo TVwill target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes.
- The channel will go live on May 1.
Shemaroo Entertainmentwill market its new offering primarily on TV and Digital.
Shemaroo TV will target the Hindi-speaking markets of India and will aim to connect, interact, and reach out to families who are continuously looking to adapt to new changes. The channel will come up with a mix of originals and iconic shows, which will be consumed for the first time by a broad set of FTA audiences. The channel will be available to audiences on all major DTH operators and cable networks.
Speaking about the company's entry into the TV segment,
While the current lockdown will mean Shemaroo will not be able to market the new offering in the usual manner, they are going big on TV and Digital. They will also partner with 'like-minded brands' spread across Digital, TV and media, shared
Sandeep Gupta, COO - Broadcast Business, Shemaroo Entertainment added, "If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space."