TOP STORY
YouTube superstar MrBeast is breaking up with his talent manager
- MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported.
- Talent firm Night Media has been working with the superstar YouTuber for six years.
Seeking nominations for the rising stars of brand marketingBusiness Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. ...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
Amazon Influencer Program: How to become a creator and how much it paysAmazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Assoc...
How to make $10,000 a month on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days. Its studio deemphasized that it was a musical in marketing to avoid...
Here's how to watch the 2023 Emmys — which is returning after the Hollywood strikesThe 75th Primetime Emmy Awards will air on Monday night after a four-month delay. The ceremony is making a comeback after originally being scheduled for Septem...
Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership recordThe Kansas-Miami Wild Card game on Saturday was available exclusively on Peacock. Viewers could watch the NFL playoff game only if they downloaded and paid for...
How to sell on TikTok ShopTikTok is investing heavily in e-commerce with its TikTok Shop program. The company has offered perks to both sellers and creators who join. TikTok is investin...
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this roleOne year before the start of the Las Vegas Grand Prix, Mike Katz had doubts. "I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's...
Stagwell's Mark Penn says companies should use AI to connect holistically with consumersStagwell's new SmartAssets AI tool was launched this week at CES 2024. The platform is designed to analyze and iterate ad content. Stagwell's new AI tool, Smar...
Seeking nominations for the rising stars in public relations 2024The public relations industry is constantly in search of new leaders. Insider is seeking nominations for the industry's rising stars to know. Insider is seekin...
How to reach out to brands and land deals as an influencerBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email, DMs, or other methods. One of the earli...
Inside Google's rocky path towards killing off the web cookieGoogle is pressing ahead with its plan to remove third-party cookies from Chrome. Industry experts aren't convinced Google will meet its self-declared 2024 dea...
How much money YouTubers make and can earn, according to creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouT...
How much money TikTokers make, according to top creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still figuring out how to use TikTok to...
How much TikTok pays for views, according to creatorsTikTok has released a variety of tools to help creators make money through its app. It's paid users directly via its Creativity Program, Pulse ads, and, previo...
I'm a media reporter who loves Threads. Here are 3 reasons I think it'll become more popular next year.I'm a reporter who writes about social media platforms and creators. I downloaded Threads when it first launched in July and I've persuaded many others to do s...
Inside WPP's volatile 2023WPP issued two profit warnings this year amid a slowdown in ad spending from its tech clients. The company has been undergoing a massive transformation that ha...
How adult-content star Riley Reid created an AI to interact with fans and to 'immortalize' herselfAdult-content and OnlyFans star Riley Reid has created an AI chatbot based on herself. The tech, now in beta, will soon allow other creators to build "digital ...
The rise, fall, and return of adtech pioneer MediaMathThe adtech pioneer MediaMath filed for bankruptcy in 2023. It was a stunning fall from grace for one of the best-known early adtech companies. In 2023, MediaMa...
How TikTok is changing the music industry and the way we discover new, popular songsTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
Warner Bros. Discovery CEO David Zaslav is laying plans for another merger that would rock Hollywood, but a deal with Paramount won't solve either company's woesWarner Bros. Discovery chief David Zaslav is in deal talks with Paramount, Axios and others reported Tuesday. A deal could create another entertainment giant a...
Seeking nominations for the rising stars of brand marketingBusiness Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Business Inside...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content cre...
'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days. Its studio deemphasized that it was a musical in marketing to avoid repelling certain moviegoers. "Mean Gir...
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this roleOne year before the start of the Las Vegas Grand Prix, Mike Katz had doubts. "I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and p...
How to reach out to brands and land deals as an influencerBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email, DMs, or other methods. One of the earliest questions many aspiring influencers ...
How much money TikTokers make, according to top creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still figuring out how to use TikTok to make money. TikTok ushered in a new wav...
Inside WPP's volatile 2023WPP issued two profit warnings this year amid a slowdown in ad spending from its tech clients. The company has been undergoing a massive transformation that has involved merging agencies. Advertising...
How adult-content star Riley Reid created an AI to interact with fans and to 'immortalize' herselfAdult-content and OnlyFans star Riley Reid has created an AI chatbot based on herself. The tech, now in beta, will soon allow other creators to build "digital copies" of themselves. The adult-content...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. One of my favorite TikTok and Instagram creators is Jordan Davis (@jordanreviews...
Amazon Influencer Program: How to become a creator and how much it paysAmazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Associates, Storefront, and Amazon Live. Amazon's influencer program offers a suite o...
How to make $10,000 a month on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for creators who publish paywall...
Here's how to watch the 2023 Emmys — which is returning after the Hollywood strikesThe 75th Primetime Emmy Awards will air on Monday night after a four-month delay. The ceremony is making a comeback after originally being scheduled for September 2023. The Emmys are back after a four-month delay amid the Hollywood writers...
Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership recordThe Kansas-Miami Wild Card game on Saturday was available exclusively on Peacock. Viewers could watch the NFL playoff game only if they downloaded and paid for the streaming app. The Saturday NFL playoff game where the Kansas City Chiefs d...
How to sell on TikTok ShopTikTok is investing heavily in e-commerce with its TikTok Shop program. The company has offered perks to both sellers and creators who join. TikTok is investing heavily in e-commerce with its TikTok Shop program, offering perks to brands and creators who participate...
Stagwell's Mark Penn says companies should use AI to connect holistically with consumersStagwell's new SmartAssets AI tool was launched this week at CES 2024. The platform is designed to analyze and iterate ad content. Stagwell's new AI tool, SmartAssets, was rolled out at CES 2024 this week. The platform is designed to analy...
Seeking nominations for the rising stars in public relations 2024The public relations industry is constantly in search of new leaders. Insider is seeking nominations for the industry's rising stars to know. Insider is seeking nominations for its fifth annual list of PR's rising stars. We're looking for promising and ambitious up-...
Inside Google's rocky path towards killing off the web cookieGoogle is pressing ahead with its plan to remove third-party cookies from Chrome. Industry experts aren't convinced Google will meet its self-declared 2024 deadline to kill cookies. Google on Thursday began to test what the web will look like without third-party tra...
How much money YouTubers make and can earn, according to creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouTubers can earn their money in a number of ways, from sponsorships to selling merchandise. But revenue from ...
How much TikTok pays for views, according to creatorsTikTok has released a variety of tools to help creators make money through its app. It's paid users directly via its Creativity Program, Pulse ads, and, previously, its Creator Fund. TikTok can be a powerful platform for creators looking to build an audience. But ca...
I'm a media reporter who loves Threads. Here are 3 reasons I think it'll become more popular next year.I'm a reporter who writes about social media platforms and creators. I downloaded Threads when it first launched in July and I've persuaded many others to do so too. The mornings when I'm on vacation in India usually mean several cups of c...
The rise, fall, and return of adtech pioneer MediaMathThe adtech pioneer MediaMath filed for bankruptcy in 2023. It was a stunning fall from grace for one of the best-known early adtech companies. In 2023, MediaMath, one of the best-known adtech pioneers, shocked the advertising world when it filed for Chapter 11 bankr...
How TikTok is changing the music industry and the way we discover new, popular songsTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Son...
Warner Bros. Discovery CEO David Zaslav is laying plans for another merger that would rock Hollywood, but a deal with Paramount won't solve either company's woesWarner Bros. Discovery chief David Zaslav is in deal talks with Paramount, Axios and others reported Tuesday. A deal could create another entertainment giant and kick of...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future