TOP STORY
Emotion could be a better way to measure brand value
- Marketing has long struggled to establish a standard measurement for brand value.
- Quantifying emotional impact in consumers, using AI, could be the next major marketing trend.
Warner Bros. Discovery CEO David Zaslav is laying plans for another merger that would rock Hollywood, but a deal with Paramount won't solve either company's woesWarner Bros. Discovery chief David Zaslav is in deal talks with Paramount, Axios and others reported Tuesday. A deal could create another entertainment giant a...
An influencer has been fined $1 million after 'misleading' claims that proceeds from a cake would be donated to charityAn influencer is facing a $1 million fine after Italian authorities said she misled consumers. It pertains to a partnership with a pastry brand to sell a limit...
The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AIGoldman Sachs predicts that the creator economy will double by 2027. Brands have already begun shifting traditional ad dollars to creators. My only regret in 2...
As CEO, Neal Mohan brought the NFL to YouTube. Now his sights are set on AI.Neal Mohan became YouTube's new chief earlier this year. With NFL Sunday Ticket, Mohan is betting YouTube can transform how people watch TV. The video streamer...
How Bianca Ingrosso, part of a family dubbed the 'Kardashians of Sweden,' built a $50 million beauty brand that's expanding to the US and UKBianca Ingrosso is a Swedish influencer from a family known as the "Kardashians of Sweden." In 2018, Ingrosso cofounded beauty brand Caia Cosmetics, and is now...
The digital world remade itself and now every company has become an ad sellerA few years ago, the digital world slowly began prioritizing consumer privacy through both legislation, including Europe's General Data Protection Regulation, ...
Instagram's crisis highlights the bigger issues the entire ad industry is facingHi! The Golden Arches are getting a makeover! (Sort of.) McDonald's has been tight-lipped with details about its new restaurant concept, CosMc's. Here's what w...
What the "Letter to America" backlash could mean for the first major "TikTok election"Osama Bin Laden's 2002 "Letter to America" went viral, sparking discourse on TikTok's misinformation problem. AI can both manipulate and moderate news content....
Marketers have an important role to play in how AI serves society, according to the CMO of IndeedJessica Jensen, CMO of Indeed, said that AI is a powerful tool for marketing. Marketers who experiment with AI and connect with societal value will be the most...
The creator economy is a $250 billion industry and it's here to stayThe "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could ...
We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.TikTok has introduced affiliate content and direct links to TikTok Shop all over the app. We watched 1,000 TikToks to see if we could observe any advertising p...
Disney will soon own all of Hulu. Here's how the company got here and what's next.Disney has offered to pay Comcast $8.6 billion to take full control of Hulu. The offer is part of CEO Bob Iger's strategy to reshape Disney around streaming. I...
How I got my job as Twitch streamer Kai Cenat's assistant thanks to an Instagram DM — and a zebraBrianna Lewis, 28, works as a personal assistant to top Twitch streamer Kai Cenat. Lewis landed her role after DMing Cenat on Instagram in 2021. This as-told-t...
Seeking nominations for the hottest adtech companies of 2023Insider is compiling its annual adtech list that honors the companies transforming digital advertising. The list focuses on public and private companies that m...
Accessing your inner "Leonardo da Vinci" — Mastercard's CMO on navigating the transforming landscape of marketingIn his first column for CMO Insider, Mastercard CMO Raja Rajamannar surfaces the four biggest challenges that are facing CMOs. Digital disruption, the downgrad...
The lesson Elon Musk didn't learn from the Tesla Roadster in building X from TwitterIt's been one year since Elon Musk closed the deal to acquire Twitter. Despite some bold, even shocking, moves, Musk's ownership has failed to usher in meaning...
How TikTokers are making tons of money on Facebook, an often overlooked 'cash cow' for short videoSome social media users may think Facebook is "dead" and lost its cultural relevance. However, several TikTokers Insider spoke with highlighted how financially...
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports sayChinese authorities raided the Shanghai offices of GroupM, Reuters reported. One current employee and two former ones were arrested. Three people linked to the...
Brands shouldn't underestimate the truly disruptive force of Gen ZEvery generation dictates new cultural trends and behaviors, but Gen Z is different. The influence of Gen Z will not fade, it is driving long-lasting changes t...
MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'TikTok ran an ad featuring a deepfake of MrBeast offering iPhone 15 Pros for $2. As AI tech becomes more accessible, it will bring a slew of new challenges for...
How an OnlyFans creator earned $60,000 from a 'marathon' livestreamBryce Adams and her team create adult content on OnlyFans. She built a business that makes millions with subscriptions and recently started livestreaming. Bryc...
Seeking nominations for the top adtech companies that use generative AIInsider is seeking nominations for companies building generative AI tools for advertising. These companies sell tech that help advertisers make art and copy an...
Seeking nominations for the 2023 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future leaders within the industry that are pushing...
TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheelTikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by it...
How an OnlyFans creator has earned $450K using cosplay and personal connections with fansLiensue is a German OnlyFans creator known for her cosplay content. Her content doesn't feature any explicit nudity. Liensue has been a cosplayer nearly all he...
How nano influencers on Instagram make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
Warner Bros. Discovery CEO David Zaslav is laying plans for another merger that would rock Hollywood, but a deal with Paramount won't solve either company's woesWarner Bros. Discovery chief David Zaslav is in deal talks with Paramount, Axios and others reported Tuesday. A deal could create another entertainment giant and kick off more media consolidation. Da...
As CEO, Neal Mohan brought the NFL to YouTube. Now his sights are set on AI.Neal Mohan became YouTube's new chief earlier this year. With NFL Sunday Ticket, Mohan is betting YouTube can transform how people watch TV. The video streamer will zero in on making content creation...
Instagram's crisis highlights the bigger issues the entire ad industry is facingHi! The Golden Arches are getting a makeover! (Sort of.) McDonald's has been tight-lipped with details about its new restaurant concept, CosMc's. Here's what we know so far. In today's big story, we'...
The creator economy is a $250 billion industry and it's here to stayThe "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. The ...
How I got my job as Twitch streamer Kai Cenat's assistant thanks to an Instagram DM — and a zebraBrianna Lewis, 28, works as a personal assistant to top Twitch streamer Kai Cenat. Lewis landed her role after DMing Cenat on Instagram in 2021. This as-told-to essay is based on a transcribed interv...
The lesson Elon Musk didn't learn from the Tesla Roadster in building X from TwitterIt's been one year since Elon Musk closed the deal to acquire Twitter. Despite some bold, even shocking, moves, Musk's ownership has failed to usher in meaningful improvements to the platform. There'...
Brands shouldn't underestimate the truly disruptive force of Gen ZEvery generation dictates new cultural trends and behaviors, but Gen Z is different. The influence of Gen Z will not fade, it is driving long-lasting changes to the culture. Behind every new marketin...
Seeking nominations for the top adtech companies that use generative AIInsider is seeking nominations for companies building generative AI tools for advertising. These companies sell tech that help advertisers make art and copy and find new audiences. Generative AI is s...
Seeking nominations for the 2023 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future leaders within the industry that are pushing the envelope. Insider is looking for no...
An influencer has been fined $1 million after 'misleading' claims that proceeds from a cake would be donated to charityAn influencer is facing a $1 million fine after Italian authorities said she misled consumers. It pertains to a partnership with a pastry brand to sell a limited edition cake last Christmas. An Italian influencer could be on the hook for a...
The year of Taylor Swift is ending, but a new era is just beginning - and it could be more powerful than AIGoldman Sachs predicts that the creator economy will double by 2027. Brands have already begun shifting traditional ad dollars to creators. My only regret in 2023 is not seeing Taylor Swift's "The Eras Tour" live. I did, however, go see th...
How Bianca Ingrosso, part of a family dubbed the 'Kardashians of Sweden,' built a $50 million beauty brand that's expanding to the US and UKBianca Ingrosso is a Swedish influencer from a family known as the "Kardashians of Sweden." In 2018, Ingrosso cofounded beauty brand Caia Cosmetics, and is now bringing it to the UK and US. In Sweden, influencer Bianca Ingrosso is a fixtur...
The digital world remade itself and now every company has become an ad sellerA few years ago, the digital world slowly began prioritizing consumer privacy through both legislation, including Europe's General Data Protection Regulation, and the business decisions of tech giants like Apple, which updated its privacy ...
What the "Letter to America" backlash could mean for the first major "TikTok election"Osama Bin Laden's 2002 "Letter to America" went viral, sparking discourse on TikTok's misinformation problem. AI can both manipulate and moderate news content. Last Thursday, Osama Bin Laden's 2002 "Letter to America" went viral. TikTok vi...
Marketers have an important role to play in how AI serves society, according to the CMO of IndeedJessica Jensen, CMO of Indeed, said that AI is a powerful tool for marketing. Marketers who experiment with AI and connect with societal value will be the most successful. The rise of generative AI has led workers across many industries to...
We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.TikTok has introduced affiliate content and direct links to TikTok Shop all over the app. We watched 1,000 TikToks to see if we could observe any advertising patterns in our For You Pages. People are consuming TikTok like no other social m...
Disney will soon own all of Hulu. Here's how the company got here and what's next.Disney has offered to pay Comcast $8.6 billion to take full control of Hulu. The offer is part of CEO Bob Iger's strategy to reshape Disney around streaming. It's official — Disney is taking control of Hulu. Ending months of speculation, D...
Seeking nominations for the hottest adtech companies of 2023Insider is compiling its annual adtech list that honors the companies transforming digital advertising. The list focuses on public and private companies that made the biggest impact in the industry. We're seeking nominations for Insider's annual list of the hottest ...
Accessing your inner "Leonardo da Vinci" — Mastercard's CMO on navigating the transforming landscape of marketingIn his first column for CMO Insider, Mastercard CMO Raja Rajamannar surfaces the four biggest challenges that are facing CMOs. Digital disruption, the downgrading of the CMO role, and talent acquisition are among the issues he describes. I...
How TikTokers are making tons of money on Facebook, an often overlooked 'cash cow' for short videoSome social media users may think Facebook is "dead" and lost its cultural relevance. However, several TikTokers Insider spoke with highlighted how financially lucrative the platform is. Here's a secret some content creators are holding cl...
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports sayChinese authorities raided the Shanghai offices of GroupM, Reuters reported. One current employee and two former ones were arrested. Three people linked to the major ad agency GroupM have been detained by police in Shanghai, according to R...
MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'TikTok ran an ad featuring a deepfake of MrBeast offering iPhone 15 Pros for $2. As AI tech becomes more accessible, it will bring a slew of new challenges for ad-based platforms. TikTok ran an advertisement featuring an AI-generated deepf...
How an OnlyFans creator earned $60,000 from a 'marathon' livestreamBryce Adams and her team create adult content on OnlyFans. She built a business that makes millions with subscriptions and recently started livestreaming. Bryce Adams and her team have been building an OnlyFans empire over the past two years. Adams, who uses a stage...
TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheelTikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators. TikTok is building an Amazon-like flywheel to be t...
How an OnlyFans creator has earned $450K using cosplay and personal connections with fansLiensue is a German OnlyFans creator known for her cosplay content. Her content doesn't feature any explicit nudity. Liensue has been a cosplayer nearly all her life. Since childhood, the 26-year-old German creator has been recreating cost...
How nano influencers on Instagram make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. "Nano" influencers may only have a few thousand followers, bu...
Apple, Taj Hotels and Kia are among the top 10 brands that offer the best Customer Experience in India
IPL, Olympic Games & ICC Cricket World Cup are among the top 10 buzziest sports in India in 2022
Emily in Paris: Things that the series got right and wrong about working in advertising
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future