Facebook is building its own TV app to show longer videos
Facebook CEO Mark Zuckerberg holds a public Q&A from Facebook HQ in 2014.FacebookFacebook is building its own TV app to work with set-top boxes like the Apple TV, according to a report in The Wall Street Journal on Tuesday.
The app would give Facebook a way to encourage its users to watch longer videos, a goal the company has already signaled in conversations with content creators and recent tweaks to the Facebook News Feed.
Facebook is currently testing mid-roll ads that play during the middle of videos on its network, and the Journal notes that Facebook plans to show those ads in its unreleased TV app as well.A Facebook spokesperson wasn't immediately available to comment.
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