Facebook is building its own TV app to show longer videos
Facebook is building its own TV app to work with set-top boxes like the Apple TV, according to a report in The Wall Street Journal on Tuesday.
The app would give Facebook a way to encourage its users to watch longer videos, a goal the company has already signaled in conversations with content creators and recent tweaks to the Facebook News Feed.
Facebook is currently testing mid-roll ads that play during the middle of videos on its network, and the Journal notes that Facebook plans to show those ads in its unreleased TV app as well.
A Facebook spokesperson wasn't immediately available to comment.
Visit Markets Insider for constantly updated market quotes for individual stocks, ETFs, indices, commodities and currencies traded around the world. Go Now!
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- An Ambani disruption in OTT: At just ₹1 per day, you can now enjoy ad-free content on JioCinema
- Sustainable Waste Disposal
- RBI announces auction sale of Govt. securities of ₹32,000 crore
- Catan adds climate change to the latest edition of the world-famous board game
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!
- Tired of blatant misinformation in the media? This video game can help you and your family fight fake news!