Facebook is reportedly researching an ad-free version of its site where people would pay a monthly fee
- Facebook is researching whether or not users would be receptive to an ad-free, subscription-based version of its site, according to Bloomberg.
- During a hearing before congress in April, Mark Zuckerberg hinted that Facebook might someday offer a version of its site that's subscription-based, in addition to the current ad-support version.
- Facebook CEO Sheryl Sandberg also suggested that the company has been thinking about forms of monetization including subscriptions.
According to a report by Bloomberg's Sarah Frier, unnamed sources familiar with the matter said that the company's interest in creating a subscription-based option has increased in light of privacy concerns stemming from the Cambridge Analytica scandal.
Facebook is reportedly researching whether or not an ad-free, subscription-based version of its site could attract new users.
Zuckerberg's comment suggested that in the future, the platform might have alternate versions - some of which might not be free.But, with recent concerns growing over data use and privacy, Bloomberg's sources suggest that the company might be considering another source of revenue in addition to its advertising-based business model. As Bloomberg points out, Sheryl Sandberg reiterated this sentiment at Facebook's first quarter earning call this year, when she said that the company has been thinking about "lots of other forms of monetization, including subscriptions."
To be clear, a subscription-based Facebook offering wouldn't replace the free version of the site. After all, the company's $41 billion in ad revenue accounts for 20% of the global advertising market online alone.Bloomberg's sources suggest that Facebook's interest in a subscription-based version is only tentative, and that it might not be an option the company will actually pursue. Read the full story over at Bloomberg.
- UP's Chief Minister Yogi Adityanath announces free funerals for deceased Covid patients
- You no longer need a Covid+ve report to get admitted to a hospital: Union Health Ministry
- Supreme Court sets up a 12-member National Task Force to facilitate public health response to the pandemic
- Adobe Summit 2021: Empowering a digital-first economy through personalisation
- Crime branch to probe recovery of O2 concentrators from Delhi eateries, including Khan Market's famous Khan Chacha and Town Hall