Magic Email Startup Movable Ink Raises $11 Million After Growing Revenue From $2,000 To Multiple Millions
One of those entrepreneurs is Vivek Sharma. After a year of tremendous growth, investors have rewarded his company, Movable Ink, handsomely with an $11 million Series B round led by Intel Capital.
At the end of 2011, Moveable Ink was a team of five that generated just $2,000 annually. It was pitching its magic email product to the wrong people – small startups that take a long time to onboard and are only willing to pay peanuts.
In 2012, Sharma and his co-founder Michael Nutt decided to change their strategy. The pair started attending email conferences where digitally savvy CMOs frequented. They came armed with a sample Moveable Ink email on their phones. They'd describe their product to the CMOs there who couldn't believe their eyes. Moveable Ink's emails included things like weather forecasts that changed based on the recipient's location, and recent tweets that changed in the person's email as new updates came through.
The first big account Moveable Ink landed was Electronic Arts. Now it has signed on hundreds of brands including Starbucks, American Eagle Outfitters, Barclays, Verizon and RadioShack. Sharma's company now has 24 people and its annual revenue run rate is in the millions. Sharma expects his team will be 60 people by year-end.
Below is a sample of Moveable Ink's magical emails. Food delivery company Seamless sent this to customers with local weather for the following three days based on where the user was when the email was opened. It also had a call-out when there as inclement weather that Moveable Ink generated in real-time. The message read, "Don't get drenched. Order in!"
- A Google employee of 11 years says he and his wife stared at each other in 'disbelief' when they realized they'd both been laid off by the company
- A Google engineer of 8 years says his 'spidey-senses' detected incoming layoffs — and felt 'isolated' when his 'faceless' severance email arrived
- 6 signs that you're in a one-sided relationship and how to find balance
- Rajinikanth issues public notice on infringement of rights, warns legal action
- Govt likely to float global tender for HPV vaccine in April; Merck, Serum Institute may participate
- Finance Ministry to stick to privatisation of already announced CPSEs next fiscal
- 70-plus Indian startups show exit door to 21K techies, more pink slips coming
- Steps taken in subsidence-hit Joshimath inadequate, declare Himalayas eco-sensitive zone, say experts