Nintendo shares are spiking almost 7% after announcing Mario is coming to smartphones

Nintendo's resident mastermind Shigeru Miyamoto took the stage at today's Apple iPhone 7 launch event to make the surprise announcement of Super Mario Run - finally bringing Nintendo's flagship video game character to smartphones.

And Nintendo investors are loving it, with shares in the company quickly jumping up almost 7%, to $30.12 a share. The market has long been awaiting Nintendo's entrance into smartphone gaming, as sales of the company's own console hardware have sagged.

And unlike the smash-hit Pokémon Go, Nintendo actually developed Super Mario Run in-house, which should make investors feel even better - earlier this year when investors realized that Nintendo couldn't fully capitalize on the Pokémon Go phenomenon, shares in the company collapsed.

Here's the chart: