Reliance Jio will use French defence giant's AI to analyse data and boost marketing

Jio partners with Thales-owned AI firm Guavus to apply AI to the data its been collecting from its usersBCCL

  • Mukesh Ambani's Reliance Jio is partnering with Thales-owned Guavus to employ artificial intelligence (AI) for data analysis.
  • Jio claims to processing a 4 to 5 petabytes of data on a daily basis.
  • "They're not just fishing for us, they're giving us the ability to fish," clarifies Kiran Thomas, the President of Reliance Industries.
Mukesh Ambani's Reliance Jio is bringing in Guavus, a French company that specialises in artificial intelligence (AI) and machine learning (ML), to help it deal with all the data its generating on a daily basis.

Guavus is a subsidiary of Thales, a French aerospace and defence giant and Jio will be using their software to boost its marketing.

Jio claims to be generating nearly 4 to 5 petabytes of data every day from its user base of over 300 million subscribers. That's enough to fill up more than 22 million CD ROMs.

Back in 2014, this is was the same amount of data that Facebook was also processing on a daily basis.

It may seem like a lot but it's only a fraction of what a company like Google processes per day at 20 petabytes.

Jio hopes that by using AI it will be able to have a more real-time picture of its user's experiences and gain key marketing insights to beat out the competition — Vodafone Idea and Airtel.

"If this data can be properly analyzed in real-time using big data analytics and predictive analytics techniques, we can both improve the health of our network through intelligent automation and offer multiple, customized personal services to our customers," stated Anish Shah, President of IT at Reliance Jio.

"They're not just fishing for us, they're giving us the ability to fish," clarifies Kiran Thomas, the President of Reliance Industries.

Data set to grow

As of now, the data flowing to Jio from Indian users is more-or-less restricted to its telecom network.

But at the 42nd Annual General Meeting of Reliance Industries (RIL), Ambani announced a host of new features like Jio GigaFiber, a new IoT platform, and a set top box among others. This means the amount of data will only increase are Jio's new offerings become available to its users.

"Our teams will be able to take advantage of a ‘self-service' platform to build custom analytics applications that are tied very closely to their areas of the business and to deliver quality new products much faster," said Kiran Thomas, President, Reliance Industries.
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