Apple Stores are getting their biggest makeover in 15 years
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Aug 19, 2017, 00:05 IST
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349715/For-now-those-screens-display-a-loop-of-Apple-product-videos-but-its-possible-that-Apple-has-future-integration-with-say-Genius-Bar-appointments-in-its-plans-as-it-combines-its-online-and-retail-operations-The-screen-can-also-be-used-for-product-demonstrations-.jpg",
"name": "For now, those screens display a loop of Apple product videos, but it's possible that Apple has future integration with, say, Genius Bar appointments in its plans as it combines its online and retail operations. The screen can also be used for product demonstrations.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349715",
"caption": "For now, those screens display a loop of Apple product videos, but it's possible that Apple has future integration with, say, Genius Bar appointments in its plans as it combines its online and retail operations. The screen can also be used for product demonstrations." ,
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"name": "The massive jumbotron-like screens will be situated directly across from the entrance in most locations, like the store nearby Memphis, Tennessee.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349716",
"caption": "The massive jumbotron-like screens will be situated directly across from the entrance in most locations, like the store nearby Memphis, Tennessee." ,
"description": "The massive jumbotron-like screens will be situated directly across from the entrance in most locations, like the store nearby Memphis, Tennessee."
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349718/And-the-exterior-of-the-new-Apple-Store-features-huge-glass-panels-like-the-next-gen-store-outside-Memphis-.jpg",
"name": "And the exterior of the new Apple Store features huge glass panels — like the next-gen store outside Memphis.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349718",
"caption": "And the exterior of the new Apple Store features huge glass panels — like the next-gen store outside Memphis." ,
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349719/The-wooden-tables-Apples-using-were-designed-by-Jony-Ive-and-include-motion-sensors-that-conceal-power-outlets-Each-table-has-a-single-cord-connecting-it-to-power-.jpg",
"name": "The wooden tables Apple's using were designed by Jony Ive and include motion sensors that conceal power outlets. Each table has a single cord connecting it to power.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349719",
"caption": "The wooden tables Apple's using were designed by Jony Ive and include motion sensors that conceal power outlets. Each table has a single cord connecting it to power." ,
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349721/Apple-actually-tested-this-next-generation-design-in-a-mock-store-located-somewhere-near-Apple-Headquarters-.jpg",
"name": "Apple actually tested this next-generation design in a mock store located somewhere near Apple Headquarters.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349721",
"caption": "Apple actually tested this next-generation design in a mock store located somewhere near Apple Headquarters." ,
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349722/Retail-boss-Angela-Ahrendts-gave-Charlie-Rose-a-tour-of-the-secret-Apple-Store-lab-last-December-.jpg",
"name": "Retail boss Angela Ahrendts gave Charlie Rose a tour of the secret Apple Store lab last December.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349722",
"caption": "Retail boss Angela Ahrendts gave Charlie Rose a tour of the secret Apple Store lab last December." ,
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349723/Theres-also-a-new-emphasis-on-Apples-own-cases-and-other-soft-goods-.jpg",
"name": "There's also a new emphasis on Apple's own cases and other soft goods.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349723",
"caption": "There's also a new emphasis on Apple's own cases and other soft goods." ,
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349724/Apple-says-that-its-stores-run-completely-on-renewable-energy-.jpg",
"name": "Apple says that its stores run completely on renewable energy.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349724",
"caption": "Apple says that its stores run completely on renewable energy." ,
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349726/Even-in-malls-the-new-Apple-Store-design-should-stand-out-.jpg",
"name": "Even in malls, the new Apple Store design should stand out.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349726",
"caption": "Even in malls, the new Apple Store design should stand out." ,
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"thumbnailUrl": "https://www.businessinsider.in/photo/52349727/And-soon-the-new-store-design-will-make-its-West-Coast-debut-when-the-new-Apple-Union-Square-location-opens-in-San-Francisco-.jpg",
"name": "And soon, the new store design will make its West Coast debut when the new Apple Union Square location opens in San Francisco.",
"contentUrl": "https://www.businessinsider.in/apple-stores-are-getting-their-biggest-makeover-in-15-years/heres-what-the-store-in-brussels-look-like-on-the-inside-its-simple-and-minimalist-as-youd-expect-but-with-subtle-soft-lighting-/slidelist/52349709.cms#slideid=52349727",
"caption": "And soon, the new store design will make its West Coast debut when the new Apple Union Square location opens in San Francisco." ,
"description": "
Here's what the store in Brussels look like on the inside. It's simple and minimalist, as you'd expect, but with subtle soft lighting.
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Beats headphones now have built-in display shelves on a wall, meaning the tables for Macs, iPhones, and Apple Watches are less cluttered.
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But the biggest change is that each Apple store will be equipped with a enormous screen that reportedly costs $1.5 million per location. They really are huge.
For now, those screens display a loop of Apple product videos, but it's possible that Apple has future integration with, say, Genius Bar appointments in its plans as it combines its online and retail operations. The screen can also be used for product demonstrations.
The massive jumbotron-like screens will be situated directly across from the entrance in most locations, like the store nearby Memphis, Tennessee.
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And the exterior of the new Apple Store features huge glass panels — like the next-gen store outside Memphis.
The wooden tables Apple's using were designed by Jony Ive and include motion sensors that conceal power outlets. Each table has a single cord connecting it to power.
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Apple actually tested this next-generation design in a mock store located somewhere near Apple Headquarters.
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