Amazon Prime Video doubles down in India, announces over 40 titles, video-on-demand movie rental service

• Amazon is doubling down on its investment in content in India.
• The streaming giant has announced over 40 new titles for the next two years.
• The new content includes movies and shows in Hindi, Tamil and Telugu.

Amazon today hosted its first Prime Video Presents India event in Mumbai, showcasing its line-up for the next two years. The American video streaming giant is doubling down its investment in content in India.

Prime Video has announced over 40 titles that will be released in the next two years. The titles include movies in Hindi and Telugu and shows in Hindi, Tamil and Telugu.

Apart from original content, some of the titles will include co-productions with popular houses such as Yash Raj Films, Dharma Productions, Ajay Devgn Films and Excel Media.

“India continues to be one of Prime Video’s fastest-growing and most engaged locale globally. We are humbled by the love we have received from our consumers and continue to be deeply committed to delighting our customers with great content, while also fuelling the creative economy,” said Gaurav Gandhi, country head, Amazon Prime Video India.

Amazon Originals

In addition to this, Amazon will also begin working on original movies. The platform currently has a few popular offerings in original shows, such as the Pankaj Tripathi-starrer Mirzapur, Manoj Bajpayee-starrer The Family Man and the Abhishek Bachchan-starrer Breathe: Into the Shadows.

Amazon is looking to ramp up its investment in India at a time when its competitor Netflix has recently reported its first drop in users since 2011, resulting in its share price tanking and over $54 billion of its share cap being wiped out.

The upcoming originals from Amazon include genres such as comedy, action, thrillers and romance. The company is also testing supernatural and horror genres for the first time in the country.

Amazon Prime Video Store

Amazon also announced the new Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India. This will allow Indian customers to rent Indian and international movies using the Prime Video app. This service will be available for both Prime and non-Prime customers. This will allow users to get early access to movies which are slated to come to the platform in the future.

“In addition to our investments in great content, we are super excited about the launch of our TVOD movie rental service, which will not just give even more expanded reach to these films but also give customers more choice in how they want to access and watch content,” added Gandhi.

Returning shows

Here are the existing shows that are getting a new season –

• Mirzapur
• The Family Man
• Breathe: Into the Shadows
• Panchayat
• Comicstaan
• Four More Shots Please!
• Made in Heaven
• Mumbai Diaries
• Paatal Lok

Amazon Original shows list

Here are the new shows that will be released in the next two years on Prime Video –

Unscripted shows

• This is AP Dhillon
• Cinema… Marte Dum Tak
• Dancing on the Grave
• India Love Project

Amazon Original movies

At present, Amazon has announced only three original movies, of which two are in Hindi and the other one is in Telugu.

• Ammu (Telugu)
• Aye Watan..Mere Watan (Hindi)
• Maja Maa (Hindi)

There will also be a special collaboration for Tiku Weds Sheru, starring Nawazuddin Siddiqui.

Amazon will also introduce two co-productions – Neeyat and Ram Setu, both in Hindi.

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